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… The addition of live streaming to its mobile application was YouTube’s big news from VidCon in Anaheim, Calif., but the Google-owned video site made several other announcements. Vice president of operations Sebastien Missoffe announced in a blog post that YouTube has: Missoffe wrote: The creator community isn’t just big, it’s strong. Think…
… marketing were actually the overlay and display ads placed next to popular YouTube videos generated mainly by creators accepted into the YouTube Partner Program. These revenue streams allowed creators who were previously making content for free, to potentially make a living from their work. Few businesses at this time were utilizing YouTube…
… to know their ad is actually in view and we'll see a growing demand for guaranteed viewability. Secondly, the main purpose of digital video will change from purely brand awareness (cited by 94.6% of US media agencies as the prime objective of their campaigns) to other metrics further down the funnel. Have Creators Really Fled from YouTube to Facebook…
As a consultant, or an agency, you have long been able to get certified as competent in Google Adwords or Analytics. The same level of industry recognition now comes to Google video advertising, and as long as you are a Google Partner (and live in the U.S), you can now apply for the same to show your competency in video advertising on YouTube, and on the Google Display Network. U.S.