Passbook

Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
Posts about Passbook
  • 9 Keys to Launching a Successful Beacon Program

    … customers or fans with engagement. In many of the most creative deployments we’ve worked on, brands and retailers are using beacons to gather actionable intelligence without directly messaging the customer—such as, notifying a salesperson, dynamically changing visual content, etc.” (Alex Finkel, Roximity) 5. Keep offers relevant. “Beacons empower…

    Stephanie Miles/ Street Fight- 15 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    …, with $240B from U.S. mobile purchases and value-added services, and the remaining $300B coming from a percentage of the small transactions space (less than $25). Consumer Perception and Adoption Digital wallets and mobile payments are slowly becoming popular payment options for consumers – 78% of consumers are aware of digital wallets, but only 32% have…

    Wesley Young/ Marketing Land- 17 readers -
  • My First Day with Apple Pay

    … Apple does make it easy; the download and install of new iOS8 update was without issue. It seemed to take 382 years, but that might be an exaggeration stemming from my impatience. Anyway, eventually I saw the happy “Hello” prompts in more languages than I can speak. Setup was a breeze, once I found the app. I had buried Passbook in an Entertainment…

    Kim Mcreynolds/ Adknowledge Blog- 10 readers -
  • Apple likely to bring Apple Pay to iAd

    … their shopping cart before purchasing, the retailer can now retarget that user with a mobile buy button ad for that item. The new feature is expected to be in market by the end of the year, just in time for the holiday retail rush. IAd has also been ramping up sales efforts on iAd’s add-to-Passbook feature, which allows iOS users to redeem coupons from…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 11 readers -
  • Apple Pay + Email: Reducing the friction to purchase

    … system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution. 1. Use Email To Drive Participation with Apple Pay. There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add…

    Ronnie Brant/ Movable Ink Blogin EMail- 14 readers -
  • 5 Ways The Apple Watch Changes Marketing

    … material that promotes your current phone apps should now mention your smartwatch app as well. 2. Payments Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts. Apple Watch, like the iPhone, has a Passbook…

    Daniel Cristo/ Marketing Landin Social Facebook Twitter- 25 readers -
  • Apple Pay is as simple as click, swipe and — Low Battery

    … have to talk security and Apple says Pay is more secure than flashing your ATM card. When you add your card numbers into the Passbook app on the phone, the app turns that number into an encrypted Device Account Number. Your actually card number is never shared or stored so it can’t be used if your phone is stolen. That might make some people feel…

    Cynthia Boris/ Marketing Pilgrim- 8 readers -
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