Passbook

Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
Posts about Passbook
  • 9 Keys to Launching a Successful Beacon Program

    … a successful beacon program. Here’s what they had to say. 1. Try before buying. “Launching a positioning-based, in-store marketing program is an investment. Not only do you need indoor location or beacon hardware, but you need to spend engineering time either enhancing your mobile app to truly take advantage of the positioning features, or maybe even…

    Stephanie Miles/ Street Fight- 16 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 17 readers -
  • My First Day with Apple Pay

    … Apple does make it easy; the download and install of new iOS8 update was without issue. It seemed to take 382 years, but that might be an exaggeration stemming from my impatience. Anyway, eventually I saw the happy “Hello” prompts in more languages than I can speak. Setup was a breeze, once I found the app. I had buried Passbook in an Entertainment…

    Kim Mcreynolds/ Adknowledge Blog- 11 readers -
  • Apple likely to bring Apple Pay to iAd

    … Apple just made Apple Pay, its new mobile payments system, available to consumers, but the company already has plans for using the service to bolster iAd, its mobile ad network: A new feature would integrate Apple Pay with Apple’s iAd mobile ad network in the form of a tap-to-buy button embedded in mobile ads, according to those familiar…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 11 readers -
  • Apple Pay + Email: Reducing the friction to purchase

    … Yesterday Apple announced that Apple Pay will arrive on Monday October 20th along with the iOS 8.1 update. This is exciting for marketers and further puts an emphasis on the ever-growing importance of mobile. With Apple Pay, consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3…

    Ronnie Brant/ Movable Ink Blogin EMail- 14 readers -
  • 5 Ways The Apple Watch Changes Marketing

    … material that promotes your current phone apps should now mention your smartwatch app as well. 2. Payments Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts. Apple Watch, like the iPhone, has a Passbook…

    Daniel Cristo/ Marketing Landin Social Facebook Twitter- 27 readers -
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