Passbook

Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
Posts about Passbook
  • 9 Keys to Launching a Successful Beacon Program

    … launching an app for the first time. Before launching a storewide trial, or building an app from scratch, run a ‘trial by aisle,’ or at the checkout counter with a third-party app like Passbook for iPhone, to get an idea on the return. A small scale pilot with a third-party app can go a long way in understanding how your costumers will engage…

    Stephanie Miles/ Street Fight- 15 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 16 readers -
  • My First Day with Apple Pay

    … Apple does make it easy; the download and install of new iOS8 update was without issue. It seemed to take 382 years, but that might be an exaggeration stemming from my impatience. Anyway, eventually I saw the happy “Hello” prompts in more languages than I can speak. Setup was a breeze, once I found the app. I had buried Passbook in an Entertainment…

    Kim Mcreynolds/ Adknowledge Blog- 9 readers -
  • Apple likely to bring Apple Pay to iAd

    … and September of this year, respectively. But Twitter and Facebook are using tap-to-buy ads to make money for themselves; buy buttons in iAd is intriguing in that they would allow the publishers that work with iAd to generate more mobile ad revenue from their apps. Apple CEO Tim Cook said last month in an open letter to customers that Apple is foremost…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 11 readers -
  • Apple Pay + Email: Reducing the friction to purchase

    … a payment method to use with Apple Pay. Deep link from the message right into Apple’s Passbook where the subscriber can scan in their credit or debit card using the iPhone’s or iPad’s camera. 2. Click To Buy Buttons In Email Fewer clicks and less data entry mean more purchases. Click to purchase buttons aren’t new in email, but now you can link…

    Ronnie Brant/ Movable Ink Blogin EMail- 11 readers -
  • 5 Ways The Apple Watch Changes Marketing

    … material that promotes your current phone apps should now mention your smartwatch app as well. 2. Payments Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts. Apple Watch, like the iPhone, has a Passbook…

    Daniel Cristo/ Marketing Landin Social Facebook Twitter- 22 readers -
Get the top posts daily into your mailbox!