Passbook

Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
Posts about Passbook
  • 9 Keys to Launching a Successful Beacon Program

    … launching an app for the first time. Before launching a storewide trial, or building an app from scratch, run a ‘trial by aisle,’ or at the checkout counter with a third-party app like Passbook for iPhone, to get an idea on the return. A small scale pilot with a third-party app can go a long way in understanding how your costumers will engage…

    Stephanie Miles/ Street Fight- 20 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 18 readers -
  • My First Day with Apple Pay

    … folder because prior to today, all I did was use it for event tickets. Once it was located, I loaded it, logged in and grabbed my wallet to add a credit card. Not necessary! “Would you like to use a new card or use the card on file?” was the question I received at login. What? Yes, on file! One short security code away (which I know by heart, along…

    Kim Mcreynolds/ Adknowledge Blog- 12 readers -
  • Apple likely to bring Apple Pay to iAd

    … their shopping cart before purchasing, the retailer can now retarget that user with a mobile buy button ad for that item. The new feature is expected to be in market by the end of the year, just in time for the holiday retail rush. IAd has also been ramping up sales efforts on iAd’s add-to-Passbook feature, which allows iOS users to redeem coupons from…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 19 readers -
  • Apple Pay + Email: Reducing the friction to purchase

    … system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution. 1. Use Email To Drive Participation with Apple Pay. There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add…

    Ronnie Brant/ Movable Ink Blogin EMail- 17 readers -
  • 5 Ways The Apple Watch Changes Marketing

    … material that promotes your current phone apps should now mention your smartwatch app as well. 2. Payments Retailers that have not yet upgraded their payment systems to accept NFC payments will want to get ready for a surge of young customers eager ditch their credit cards in favor of arm-waving checkouts. Apple Watch, like the iPhone, has a Passbook…

    Daniel Cristo/ Marketing Landin Social Facebook Twitter- 36 readers -
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