Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. It was designed by Apple Inc. and announced at the 2012 Apple Worldwide Developers Conference (WWDC) on June 11, 2012. The application was released with iOS 6 on September 19, 2012.
Posts about Passbook
  • 9 Keys to Launching a Successful Beacon Program

    … launching an app for the first time. Before launching a storewide trial, or building an app from scratch, run a ‘trial by aisle,’ or at the checkout counter with a third-party app like Passbook for iPhone, to get an idea on the return. A small scale pilot with a third-party app can go a long way in understanding how your costumers will engage…

    Stephanie Miles/ Street Fight- 13 readers -
  • SMBs Should Jump On The Mobile Payments Train In 2015

    … used them, according to Thrive Analytics’ Digital Wallet Usage Study. For those that do make use of their digital wallet, 91% say they’ve had a positive experience and described the process as easy, simple, convenient and quick. Paypal, Google Wallet and Apple’s Passbook are the most popular options, with 70% of consumers using them on a monthly…

    Wesley Young/ Marketing Land- 13 readers -
  • My First Day with Apple Pay

    … folder because prior to today, all I did was use it for event tickets. Once it was located, I loaded it, logged in and grabbed my wallet to add a credit card. Not necessary! “Would you like to use a new card or use the card on file?” was the question I received at login. What? Yes, on file! One short security code away (which I know by heart, along…

    Kim Mcreynolds/ Adknowledge Blog- 7 readers -
  • Apple likely to bring Apple Pay to iAd

    … Apple just made Apple Pay, its new mobile payments system, available to consumers, but the company already has plans for using the service to bolster iAd, its mobile ad network: A new feature would integrate Apple Pay with Apple’s iAd mobile ad network in the form of a tap-to-buy button embedded in mobile ads, according to those familiar…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 10 readers -
  • Apple Pay + Email: Reducing the friction to purchase

    … system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution. 1. Use Email To Drive Participation with Apple Pay. There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add…

    Ronnie Brant/ Movable Ink Blogin EMail- 9 readers -
  • 5 Ways The Apple Watch Changes Marketing

    … the Apple Watch. The Apple Sport comes in two sizes and is 30% lighter than the base model. Finally, we have the 18-karat gold version called the Apple Edition. Prices for the Apple Sport and Apple Edition are not yet available. All models have built-in sensors that measure things like heart rate, running distance, and overall heart health. NFC (Near…

    Daniel Cristo/ Marketing Landin Social Facebook Twitter- 22 readers -
Get the top posts daily into your mailbox!
More from around the web