Passive Data

  • What’s the Future of Passive Data Collection?

    … Although clients and suppliers alike cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not be using passive data two years from now. The finding comes from new research conducted by GfK and the Institute for International Research (IIR) among over 700 market research clients and suppliers…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Unlocking the Power of Passive In-Store Data Analytics

    … that passive location data brings to the overall understanding of consumer behavior in-store. Differences Between Passive and Active Data While “passive” indoor location data captures natural behavior and intent of the general shopper population, “active” indoor location data captures only those shoppers who chose to directly engage via apps or log…

    Anne Marie Stephen/ Street Fight- 22 readers -
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