Passive Data

  • What’s the Future of Passive Data Collection?

    … Although clients and suppliers alike cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not be using passive data two years from now. The finding comes from new research conducted by GfK and the Institute for International Research (IIR) among over 700 market research clients and suppliers…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Unlocking the Power of Passive In-Store Data Analytics

    … All indoor location data is not created equal. In the world of indoor location analytics there are two types for data collection: active and passive. The business objectives and data sets for these two types are different. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value…

    Anne Marie Stephen/ Street Fight- 25 readers -
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