Passive Listening

  • Listening Is The Key to Social Marketing

    … insights. Participants on these sites engage in online conversations that discuss trends, brands, products and ideas. In some instances, a company may create or sponsor a community, while other communities develop organically. The comments and conversations that visitors, members and influencers of these sites share reveal cues about their specific likes…

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  • Listening to Customers Yields SuccessListening to Customers Yields Success
    In my 40+ years as an entrepreneur, and heavily involved in the entrepreneurial community, I have observed the wild success of many businesses, and the fast failure of others. All had a superior pr...