Past Events

    • MWC 2017: Connecting with Consumers on Mobile

      Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers, interacted with several exhibits, and heard multiple presentations on, as MWC puts it, “latest technological developments, next generation services and growth strategies.

      State of Digitalin Mobile- 12 readers -
    • A Quick Recap of the International Session of PPC Masters in Berlin

      On Thursday 2/16 I was in Berlin attending to PPC Masters, the largest vertical conference about Pay Per Click in Germany (www.ppcmasters.de). This 4th edition has been animated by around 270 participants and 16 speakers coming mainly from Germany, but also from Check Republic, India, Italy, Norway (or USA, depending if you consider birthplace or professional choices), Poland and UK.

      State of Digitalin Paid Search Display- 11 readers -
  • Web Summit is… HUGE

    … I have recently been at Web Summit Conference in Lisbon (November 7 to 9) and the first word I could think of when I sat down to write this post was: “huge”. Over 50,000 participants made it the largest web related event I have ever attended to (and one of the biggest I joined in all fields, if you exclude a couple of concerts & sporting…

    State of Digital- 14 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … from Inbound 2016 Here are some highlights from my favourite talks. 1. Free Marketing Software (HubSpot) One of the biggest announcements at Inbound came from HubSpot. They revealed the freemium version of their marketing software. If you have a small business and want to track your visitors and leads using the Inbound methodology, you’ll find…

    State of Digital- 17 readers -
  • #Inbound16 Highlights from Day 1 & 2

    … Balfour, the former VP of Growth of HubSpot, is now running his own consultancy business on Growth. Check out his blog if you’re interested in this topic. His talk today focused on “The Principles Of High Performance Growth Teams” [slides] Mikaela Tierney spoke about “How to Transform Freelance Chaos into a Kickass In-House Content Team” [slides] I…

    State of Digital- 18 readers -
  • Conversion Jam Rocks

    … On 9/22 I joined Conversion Jam #6 in Stockholm and I have to say that it is one of the best web marketing related events I have taken part to in 2016 (and I joined quite a lot of them). Not only John Eckman (in fancy orange dress), founder of Conversionista, suceeded to organize the largest CRO event in the world (there were 650 participants…

    State of Digital- 9 readers -
  • AdWords Extended Text Ads are already among us

    … you can find some more details on how to set them up. 2 x 30 characters headlines (click to enlarge) 80 characters description (click to enlarge) 2 x 15 characters URL paths (click to enlarge) Source: James Svoboda at SMX Advanced Seattle ETA were just one of several other important innovation announced by Google at GPS 2016 last May. Among…

    State of Digitalin Paid Search Google- 15 readers -
  • Recap Friends of Search 2016 #FOS16

    … Recap Friends of Search 2016 #FOS16 Estimated reading time: 3 minutes, 40 seconds After two sold-out editions during the last two years, the organisation managed to sell out again: this time 500 search and marketing enthusiasts connected and shared knowledge during the one day Friends of Search event in Amsterdam. The programme contained…

    State of Digitalin SEO Content- 14 readers -