Past Events

    • My First Unconference – Cardiff MeasureCamp II, July 2017

      On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries.

      State of Digital- 13 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    … remarketing lists, and audience personas, which can be of great help in designing campaigns and even contents of your sites or retargeting channels to reach them (both on Facebook and AdWords). She gave also some tools to build them https://xtensio.com/user-persona/ or https://www.zazzlemedia.co.uk/resources/persona-template/ or http://www.makemypersona.com…

    State of Digitalin Paid Search- 20 readers -
  • MWC 2017: Connecting with Consumers on Mobile

    … Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers, interacted with several exhibits, and heard multiple presentations on, as MWC puts it, “latest technological developments, next generation services…

    State of Digitalin Mobile- 18 readers -
  • Web Summit is… HUGE

    … I have recently been at Web Summit Conference in Lisbon (November 7 to 9) and the first word I could think of when I sat down to write this post was: “huge”. Over 50,000 participants made it the largest web related event I have ever attended to (and one of the biggest I joined in all fields, if you exclude a couple of concerts & sporting…

    State of Digital- 15 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … Marketing Strategy (Trello) While this presentation isn’t featured in the content library, I was fortunate enough to listen in and thought it would benefit a lot of marketers planning to expand their business internationally. If you’re not using Trello already, you should know it’s a widely spread project management tool. They have a freemium version…

    State of Digital- 23 readers -
  • #Inbound16 Highlights from Day 1 & 2

    …, and Birchbox. His speech was passionate and energetic – exactly what you’d expect from an opening keynote at such an event. You can see the full recording here: Wednesday / Day 2 Wednesday was a very busy day. Larry Kim from Wordstream was there. So was Oli Gardner from Unbounce, Brian Balfour (I definitely recommend following his blog on Growth…

    State of Digital- 25 readers -
  • Conversion Jam Rocks

    … On 9/22 I joined Conversion Jam #6 in Stockholm and I have to say that it is one of the best web marketing related events I have taken part to in 2016 (and I joined quite a lot of them). Not only John Eckman (in fancy orange dress), founder of Conversionista, suceeded to organize the largest CRO event in the world (there were 650 participants…

    State of Digital- 12 readers -
  • AdWords Extended Text Ads are already among us

    … you can find some more details on how to set them up. 2 x 30 characters headlines (click to enlarge) 80 characters description (click to enlarge) 2 x 15 characters URL paths (click to enlarge) Source: James Svoboda at SMX Advanced Seattle ETA were just one of several other important innovation announced by Google at GPS 2016 last May. Among…

    State of Digitalin Paid Search Google- 20 readers -
  • Recap Friends of Search 2016 #FOS16

    … Recap Friends of Search 2016 #FOS16 Estimated reading time: 3 minutes, 40 seconds After two sold-out editions during the last two years, the organisation managed to sell out again: this time 500 search and marketing enthusiasts connected and shared knowledge during the one day Friends of Search event in Amsterdam. The programme contained…

    State of Digitalin SEO Content- 17 readers -
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