Past Events

  • The Best of Heroconf London (1st day) 2017

    … At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London…

    State of Digitalin Social Paid Search Content Google- 14 readers -
  • Rand Fishkin’s SEO landscape for 2017 after 6 months

    … at the end of July (you now only have search suggestions both on mobile and desktops), messaging feature in Google My Business pages (which indeed could be a powerful way to get visibility for your latest news and events directly in SERP) and the further spreading of AMP standard (with integrated ads coming from AdWords). Even smartphones rates of data…

    State of Digitalin Paid Search SEO Google- 15 readers -
  • My First Unconference – Cardiff MeasureCamp II, July 2017

    … On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries…

    State of Digital- 15 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    … Last month in Bologna (Italy) was the 6th edition of ADworld Experience, one of the largest PPC events in Europe (and the top 3 in the world). This was a great event and it is rare to have both a PPC and CRO conference 100% dedicated to PPC & CRO real case studies. As an organizer of the conference, I was able to review participant’s…

    State of Digitalin Paid Search- 22 readers -
  • MWC 2017: Connecting with Consumers on Mobile

    … Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers, interacted with several exhibits, and heard multiple presentations on, as MWC puts it, “latest technological developments, next generation services…

    State of Digitalin Mobile- 18 readers -
  • Web Summit is… HUGE

    … I have recently been at Web Summit Conference in Lisbon (November 7 to 9) and the first word I could think of when I sat down to write this post was: “huge”. Over 50,000 participants made it the largest web related event I have ever attended to (and one of the biggest I joined in all fields, if you exclude a couple of concerts & sporting…

    State of Digital- 15 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … together amazing entertainment and useful content for marketing and sales professionals. To give you an idea, here are just a few names featured on the agenda of the last two days: Tim Urban (the creator of one of Elon Musk’s favourite blogs, waitbutwhy.com), Rand Fishkin (Moz), Oli Garner (Unbounce), Will Critchlow (Distilled), Andre Alpar (Performics…

    State of Digital- 24 readers -
  • #Inbound16 Highlights from Day 1 & 2

    …, and Birchbox. His speech was passionate and energetic – exactly what you’d expect from an opening keynote at such an event. You can see the full recording here: Wednesday / Day 2 Wednesday was a very busy day. Larry Kim from Wordstream was there. So was Oli Gardner from Unbounce, Brian Balfour (I definitely recommend following his blog on Growth…

    State of Digital- 25 readers -
  • Conversion Jam Rocks

    … On 9/22 I joined Conversion Jam #6 in Stockholm and I have to say that it is one of the best web marketing related events I have taken part to in 2016 (and I joined quite a lot of them). Not only John Eckman (in fancy orange dress), founder of Conversionista, suceeded to organize the largest CRO event in the world (there were 650 participants…

    State of Digital- 18 readers -
  • AdWords Extended Text Ads are already among us

    … Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive text to better…

    State of Digitalin Paid Search Google- 20 readers -
  • Recap Friends of Search 2016 #FOS16

    … Recap Friends of Search 2016 #FOS16 Estimated reading time: 3 minutes, 40 seconds After two sold-out editions during the last two years, the organisation managed to sell out again: this time 500 search and marketing enthusiasts connected and shared knowledge during the one day Friends of Search event in Amsterdam. The programme contained…

    State of Digitalin SEO Content- 17 readers -
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