Path To Conversion

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … announcing video ad serving, which makes it easier to tell vivid brand stories to real people and measure value across devices, all within the Atlas platform. The rapid growth of digital video, combined with evolving consumption habits across devices, makes this one of the most valuable formats in a marketer’s toolkit. Jakubowski also detailed two new…

    David Cohen/ AllTwitterin Facebook- 7 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Here’s How You Generate More Leads with Social Media

    … mediums. Track your results. Optimize your content for search engines. My last bit of advice is to provide your social network with a path to conversion – providing resources for registration, email subscriptions for push notifications, demonstrations, downloads and other items of value that will engage your social media network and drive them through to conversions, renewals, or even developing them into a community that promotes you into their networks. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social How To's- 4 readers -