Path To Conversion

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … measurement tools from Atlas: Offline Actions: This tool ties offline sales to online ad spend. Path to Conversion: On a similar note, this tool helps provide insight into the multiple devices that users see ads on before pulling the trigger on a purchase. He wrote: Advertisers who measure their ads with Atlas can now upload their point-of-sale data…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
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