Path To Conversion

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … measurement tools from Atlas: Offline Actions: This tool ties offline sales to online ad spend. Path to Conversion: On a similar note, this tool helps provide insight into the multiple devices that users see ads on before pulling the trigger on a purchase. He wrote: Advertisers who measure their ads with Atlas can now upload their point-of-sale data…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Optimizing the Path of Converting a Lead to a Customer

    … There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Here’s How You Generate More Leads with Social Media

    … mediums. Track your results. Optimize your content for search engines. My last bit of advice is to provide your social network with a path to conversion – providing resources for registration, email subscriptions for push notifications, demonstrations, downloads and other items of value that will engage your social media network and drive them through to conversions, renewals, or even developing them into a community that promotes you into their networks. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social How To's- 4 readers -