Path To Engagement

  • KISSmetrics Releases a Very Revealing Path Report

    … pages of your site and then view a simple report that showed the paths people were taking through your site… maybe from a landing page, to a video view, through to a pricing pages, through to conversion. Analyzing and understanding the steps people are taking can help you simplify those paths, perhaps aggregating some of the content, and providing one seamless page that answers all the questions needed. Here’s a view of the KISSmetrics Path Report, you can click on it to take it for a test-drive: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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