Path To Purchase

  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 38 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 13 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … comfort not just shopping but also buying on their smartphones the key driver of m-commerce growth. With mobile devices playing a central role in consumers’ path to purchase, including in-store shopping that often results in a in-store conversion, location, context, intent, and personalization will be at a premium for retailers this holiday season…

    Street Fight- 14 readers -
  • The Path to Purchase Is More Mobile than Ever: xAd Study

    … The Path to Purchase Is More Mobile than Ever: xAd Study November 5, 2015 by Noah Elkin Leave a Comment Filed Under: Features Location-based marketing firm xAd has released its fourth annual Mobile Path to Purchase study, a reliable barometer of the evolving, increasingly serpentine customer journey. It will come as a surprise to no one…

    Street Fightin Mobile- 14 readers -
  • Whither the Search Engine in the Age of Mobile?

    … The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted, in part because search engines are no longer…

    Street Fight- 11 readers -
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