Path To Purchase

  • Understanding the mobile customer journey

    … This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples…

    Search Engine Watchin Social- 42 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … lie in executing effective marketing campaigns that utilize in-store technology). Finally, as Estimote‘s Steve Cheney told us back in September, beacons are a key piece for solving the attribution challenge in an omnichannel purchase path. “The online world that we’re used to has tons of available information,” he said, “but the physical world…

    Street Fightin Mobile- 14 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 17 readers -
  • The Path to Purchase Is More Mobile than Ever: xAd Study

    … The Path to Purchase Is More Mobile than Ever: xAd Study November 5, 2015 by Noah Elkin Leave a Comment Filed Under: Features Location-based marketing firm xAd has released its fourth annual Mobile Path to Purchase study, a reliable barometer of the evolving, increasingly serpentine customer journey. It will come as a surprise to no one…

    Street Fightin Mobile- 14 readers -
  • Whither the Search Engine in the Age of Mobile?

    … The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted, in part because search engines are no longer…

    Street Fight- 13 readers -
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