Path To Purchase

  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 41 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … lie in executing effective marketing campaigns that utilize in-store technology). Finally, as Estimote‘s Steve Cheney told us back in September, beacons are a key piece for solving the attribution challenge in an omnichannel purchase path. “The online world that we’re used to has tons of available information,” he said, “but the physical world…

    Street Fightin Mobile- 13 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … comfort not just shopping but also buying on their smartphones the key driver of m-commerce growth. With mobile devices playing a central role in consumers’ path to purchase, including in-store shopping that often results in a in-store conversion, location, context, intent, and personalization will be at a premium for retailers this holiday season…

    Street Fight- 15 readers -
  • The Path to Purchase Is More Mobile than Ever: xAd Study

    … The Path to Purchase Is More Mobile than Ever: xAd Study November 5, 2015 by Noah Elkin Leave a Comment Filed Under: Features Location-based marketing firm xAd has released its fourth annual Mobile Path to Purchase study, a reliable barometer of the evolving, increasingly serpentine customer journey. It will come as a surprise to no one…

    Street Fightin Mobile- 14 readers -
  • Whither the Search Engine in the Age of Mobile?

    … automatically the first resource to which consumers turn. The latest evidence comes from a new study, “Local Search: Unleashing Opportunities for National Brands,” conducted by International Data Corporation (IDC) on behalf of YP. The two partners unveiled the research yesterday at an Advertising Week XII workshop in New York. The key finding…

    Street Fight- 13 readers -
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