Pathway Analysis

  • Should You Worry About Visitor Pathway Analysis?

    … pathway analysis is mostly useless. But how do you tell that to the client in a constructive way? You have your work cut out for you.Understanding the appeal of visitor pathway analysis When I first started trying to measure websites, the reports looked like this: Ugly as sin. A sign of the times, and a view into the way data was collected before…

    Jeff Sauer/ Depth of Knowledge- 12 readers -
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