Patrick Kirby

  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … to add such a brazen imitation to its platform. However, Stories are already showing that they can’t help Instagram defeat Snapchat. Here are three reasons why: Stories are not conducive to advertising In advertising, brands need space to get their message across. To access Snapchat’s Discover feature, Snapchat users are directed to a separate page…

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