Patrick Kirby

  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … effectively capitalized on a generation enamored with spontaneity. To Instagram’s credit, the app is the second-most-popular social network among millennials, but that’s not its fastest-growing demographic. According to entrepreneur, investor and digital agency founder Gary Vaynerchuk, that would be adults aged 40 through 60. Chasing a competitor’s…

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