Paul Kontonis

  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … party be if creators don’t disclose that their video is part of a paid opportunity: the brand, agency, platform vendor, MCN or the creators themselves? In a recent conversation with Paul Kontonis, president of the Global Online Video Association, he recommends the age-old rule of following the money. “Start at the top. Ultimately, the brands…

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