Paul Roetzer

  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … and metadata about your content. Leverage other people’s audiences to extend your content reach. Heidi Cohen – Actionable Marketing Guide (@HeidiCohen) 6. Incorporate your 360° brand into your content. Your content must convey your business’s brand. Actively manage the tone of voice of your content by making it someone’s job. Create a Tone…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …™ and Sammons Digital, @StephSammons Too many offers or calls-to-action which can create indecision. 23. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchafferal Generating a lead through content marketing and then “spamming” the prospect with too frequent or not relevant enough information. 24. Jim Siegel – HealthCare…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …,” but they might not be the right ones that will convert. 23. Jim Siegel – HealthCare Chaplaincy Network, @MeaningComfort Never forget to think from the recipient’s perspective: What’s in it for them? It’s not what you’re looking to sell, it’s what they’re looking to buy or to learn about. Also, remember that social media are TOOLS…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … list for further email marketing may not be the sexiest approach, but it is an approach that still proves to be the best way to generate leads through content marketing. 21. Jim Siegel, HealthCare Chaplaincy Network, @MeaningComfort Multi-purpose your content by posting in multiple channels — your website, blog, social media, digital publications…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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