Paul Roetzer

  • Content Marketing World Authors

    … and Youtility Michael Brenner, The Content Formula Andy Crestodina, Content Chemistry Pam Didner, Global Content Marketing Gini Dietrich, Spin Sucks and Marketing In the Round (co-author) Andrew Davis, Brandscaping and Town INC Stephan Spencer and Eric Enge, The Art Of SEO Ann Handley, Everybody Writes and Content Rules (The first book in the field…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …, and customers choose when and where to interact with your brand. They don’t differentiate between marketing departments and channels. Paul Roetzer – PR 20/20 and author of The Marketing Performance Blueprint and The Marketing Agency Blueprint (@PaulRoetzer) [Editor’s note: Jay Baer of Convince and Convert and author of Youtility places metrics higher…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 25 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at your website right now, and make sure your contact buttons are large, concise and enticing! 20. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Not having a process to follow through with the opportunities. Marketing technology is readily available to enable advanced lead scoring and nurturing, but the majority…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … to improve engagement and conversion over time. Face it, we all know this, but why does it fall to the bottom of our priority list? Make a personal commitment to move it to the top of your list. 19. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Understand the difference between a lead and a sales qualified lead (SQL). “Stellar…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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