Paul Roetzer

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • How to Get a Bigger Content Budget in 2015

    …, but according to a survey from Teradata and Econsultancy, this might not be the case. For a lot of companies, budgeting decisions are significantly driven by instinct. This means that rather than focusing the discussion on just the numbers, it’s best to uncover and address the deeper interests of whomever is making the big-picture financial…

    Celine Roque/ The Content Strategistin Content How To's- 34 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …. Prepare people for the amount of time it will take to catch on; if you set expectations, you won’t be accused of failure too quickly. Ahava Leibtag – Aha Media Group and author of The Digital Crown: Winning at Content on the Web (@AhavaL) The content marketing bottom line: Content marketing is maturing. Therefore, you must strategically use…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 28 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … marketing to generate leads is to put out great content (ebooks, webinars, podcasts, whitepapers etc) that’s gated by a form which collected lead data (name, email, phone number, etc) 12. Alan K’necht , Digital Always Media Inc., @AKnecht Write content about things your audience values and can relate to. Don’t be afraid to use your personal experience…

    Heidi Cohen/ Heidi Cohenin EMail Content- 29 readers -
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