Paul Roetzer

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 24 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …, and customers choose when and where to interact with your brand. They don’t differentiate between marketing departments and channels. Paul Roetzer – PR 20/20 and author of The Marketing Performance Blueprint and The Marketing Agency Blueprint (@PaulRoetzer) [Editor’s note: Jay Baer of Convince and Convert and author of Youtility places metrics higher…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 22 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • The Best Lead Generation Tips Ever

    … to improve engagement and conversion over time. Face it, we all know this, but why does it fall to the bottom of our priority list? Make a personal commitment to move it to the top of your list. 19. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Understand the difference between a lead and a sales qualified lead (SQL). “Stellar…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and social to help nurture your contacts over time. And above all, be targeted, strategic, and of course, human. 17. Paul Roetzer, PR 20/20 and author of The Marketing Agency Blueprint. Develop a deep understanding of your existing and prospective customers, and then use gated content, events and interactive online tools to create immense value…

    Heidi Cohen/ Heidi Cohenin EMail Content- 20 readers -
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