Paul Roetzer

  • Content Marketing World Authors

    …!) Carlos Hidalgo, Driving Demand Carla Johnson and Robert Rose, Experiences Arnie Kuenn, Content Marketing Works Jason Miller, Welcome To The Funnel Joe Pulizzi, Epic Content Marketing, and Content, Inc. Adele Revella, Buyer Personas Paul Roetzer, The Marketing Performance Blueprint Tim Riesterer, Three Value Conversations If you haven’t signed up…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • How to Get a Bigger Content Budget in 2015

    …-suite to back content marketing by demonstrating results,” says Rebecca Lieb, digital advertising and media analyst for the Altimeter Group. “For many, the goal is not to shoot too high, at least not initially.” Lieb recommends pitching small pilot programs to increase leads or creating content that will ultimately cut customer service costs…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …!) The key to writing with pathological empathy for your customer: Follow a writing GPS (have a goal for your writing, and map out a plan for getting there). The first step of that first step is to have a goal, and then reframe your goal to relate it to your readers: Why does it matter to them? What’s in it for them? Why should they care…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at your website right now, and make sure your contact buttons are large, concise and enticing! 20. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Not having a process to follow through with the opportunities. Marketing technology is readily available to enable advanced lead scoring and nurturing, but the majority…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … to improve engagement and conversion over time. Face it, we all know this, but why does it fall to the bottom of our priority list? Make a personal commitment to move it to the top of your list. 19. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Understand the difference between a lead and a sales qualified lead (SQL). “Stellar…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and social to help nurture your contacts over time. And above all, be targeted, strategic, and of course, human. 17. Paul Roetzer, PR 20/20 and author of The Marketing Agency Blueprint. Develop a deep understanding of your existing and prospective customers, and then use gated content, events and interactive online tools to create immense value…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -
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