Paul Roetzer

  • Content Marketing World Authors

    … Interviews Actionable Marketing Guide regularly interviews authors to get a behind-the-scenes understanding and insights. (BTW—If you’re an author and would like to be interviewed on Actionable Marketing Guide, please let us know!) Here are our interviews with 2016 Content Marketing World authors: Ardath Albee, Digital Relevance Jay Baer, Hug Your Haters…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … and metadata about your content. Leverage other people’s audiences to extend your content reach. Heidi Cohen – Actionable Marketing Guide (@HeidiCohen) 6. Incorporate your 360° brand into your content. Your content must convey your business’s brand. Actively manage the tone of voice of your content by making it someone’s job. Create a Tone…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 34 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    …, here are the best lead generation tips ever from 24 experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, super-targeted phrases, leads are born! 8. Mike Delgado, Experian-North America, @MikeDelgado Create content your community craves. If you spend time crafting killer content, your community will do the promotion for you. I love watching companies like HubSpot because they consistently churn out valuable ebooks and white papers to help their target…

    Heidi Cohen/ Heidi Cohenin EMail Content- 35 readers -
Get the top posts daily into your mailbox!