Paul Verna

  • The Rise of Ad Blocking Is Changing Digital Marketing (Report)

    … will only become an ever larger obstacle for marketers. As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker. According to eMarketer senior analyst Paul Verna…

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