Paul Zak

  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Crossley (pictured), SalesBrain founder and CEO Christophe Morin and ZESTxLabs president Paul Zak discussed the results in a Facebook IQ post, and highlights follow: Crossley: What we have seen is that, with the advent of mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry to a time when people…

    David Cohen/ AllFacebookin Mobile- 16 readers -
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