Pawan Deshpande

  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 34 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … and failures), and value beyond what others provide. If that isn’t your goal or you’re not putting in the effort to stand out, you’re doing it wrong. 5. Content marketing curator: Robin Good To curate content, there’s no ideal or preferred format. It depends on your audience’s context at the specific time. Use the 5 Ws. What is the topic? Who…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … to be perceived as a trusted resource since they provide the much-needed content filters their audience needs. 3. Content marketing curator: Pawan Deshpande – Curata Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
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