Pawan Deshpande

  • Content Marketing Definition

    … published as an end product in and of itself without marketing messaging ties. Advertorial has taken over to the extent that many consumers believe all editorial is advertorial. Anne Holland – Which Test Won 29. Content marketing is the opportunity for brands to think beyond their own original content and messaging to include a mix of original…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … for blog posts or email newsletter. 3. Content marketing curator: Pawan Deshpande – Curata At the very least, a content marketer needs to curate content for social channels. Only sharing your own content on social media is egocentric. Worse, it’s big turn-off for most audiences. Use the social media 4-1-1 rule of thumb. Specifically share your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … to be perceived as a trusted resource since they provide the much-needed content filters their audience needs. 3. Content marketing curator: Pawan Deshpande – Curata Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … of an infographic from Copyblogger . Adam Franklin, Bluewire Media and author of Web Marketing That Works; Twitter: @Franklin_Adam 12. Earned media doesn’t get much better than Target’s compilation of user-generated videos of students opening college acceptance letters: That video made me cry, and I’m not a crier. It also served to reignite public interest…

    Heidi Cohen/ Heidi Cohenin How To's- 17 readers -
Get the top posts daily into your mailbox!