Pawan Deshpande

  • Content Marketing Definition

    … are creating/sharing a piece of content you should be thinking if this piece of content can help build a connection with my target audience, build my brand or build my sales pipeline. Ian Cleary – RazorSocial 14. Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results. Content Marketing Gets 28% of the Marketing Budget on Average These environmental factors are ripe for key 2016 content curation trends. Further, these factors signal the pivot towards contextual marketing. Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. They not only received millions of dollars worth of earned media coverage, but also substantially reduced the number of deep fat fryer claims. Robert Rose, Content Marketing Institute and author of Managing Content Marketing; Twitter: @Robert_Rose (See Heidi Cohen’s interview with Robert Rose.) 28. To help a client that sold personalized labels…

    Heidi Cohen/ Heidi Cohenin How To's- 20 readers -
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