Pawan Deshpande

  • Content Marketing Definition

    … that offering: entertaining, insightful, relevant, useful, well-produced and well-written writing, graphics, video and audio. It seeks to first find the right audience, and then establish a relationship with them in order to build trust, so that when it gets to business time, they choose you over a competitor. Pawan Deshpande – Curata 18. Content…

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  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

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  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight. Only then will your content cut through the noise because it adds something completely new to the conversation. 5. Content marketing curator: Robin Good The key 2016 content curation trends will yield the following…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …; Twitter: @GDecugis 6. Our CMO Michael Gerard authored Six Crucial Attributes of a Successful Business Blog. Published on MarketingProfs blog, the post attracted 1,400+ social shares and yielded 50+ leads for Curata. Earned media was a low-cost, highly effective lead generation method. Pawan Deshpande, Curata; Twitter: @TweetsFromPawan 7. An awesome…

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