Pawan Deshpande

  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results. Content Marketing Gets 28% of the Marketing Budget on Average These environmental factors are ripe for key 2016 content curation trends. Further, these factors signal the pivot towards contextual marketing. Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … history. Other media picked up the story and linked to the website. Lucy Siegel, Bridge Global Strategies (a Didit Company); Twitter: @BridgeGlobalPR 29. After throwing a new product launch party for our newest line of Skinnygirl Sparklers created with Bethenny Frankel, our PR team stayed up until 3 am pitching various media outlets. Our work…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
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