Pawan Deshpande

  • Content Marketing Definition

    … 50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … for blog posts or email newsletter. 3. Content marketing curator: Pawan Deshpande – Curata At the very least, a content marketer needs to curate content for social channels. Only sharing your own content on social media is egocentric. Worse, it’s big turn-off for most audiences. Use the social media 4-1-1 rule of thumb. Specifically share your…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … to be perceived as a trusted resource since they provide the much-needed content filters their audience needs. 3. Content marketing curator: Pawan Deshpande – Curata Becoming a resource on a subject can be achieved through aggregation. You simply bring together content of interest and warehouse it in a single, accessible location online. Over time…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … history. Other media picked up the story and linked to the website. Lucy Siegel, Bridge Global Strategies (a Didit Company); Twitter: @BridgeGlobalPR 29. After throwing a new product launch party for our newest line of Skinnygirl Sparklers created with Bethenny Frankel, our PR team stayed up until 3 am pitching various media outlets. Our work…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
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