Pawan Deshpande

  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … for blog posts or email newsletter. 3. Content marketing curator: Pawan Deshpande – Curata At the very least, a content marketer needs to curate content for social channels. Only sharing your own content on social media is egocentric. Worse, it’s big turn-off for most audiences. Use the social media 4-1-1 rule of thumb. Specifically share your…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …) 6. Content marketing curator: Jodi Harris – Content Marketing Institute While there’s certainly been a significant rise in the number of businesses that now consider content curation to be a viable means of creating the content they need, mostly I’ve noticed some small, yet positive changes when it comes to the techniques they are using. Marketers…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …; Twitter: @GDecugis 6. Our CMO Michael Gerard authored Six Crucial Attributes of a Successful Business Blog. Published on MarketingProfs blog, the post attracted 1,400+ social shares and yielded 50+ leads for Curata. Earned media was a low-cost, highly effective lead generation method. Pawan Deshpande, Curata; Twitter: @TweetsFromPawan 7. An awesome…

    Heidi Cohen/ Heidi Cohenin How To's- 25 readers -
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