Pawan Deshpande

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 2016 Content Marketing World Take-aways

    … plenty of other great tips about SEO. Editor’s note: Khoja is the consummate networker. Once she met you, she connected via more than one platform. (She was also the other half of Orendorff’s dynamic duo in content creation.) There’s a lesson here. Convince and Convert’s Jay Baer hit on the importance of creating content for your current customers…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    … 6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …” or perspective to the content they curate through annotation. Content Curation Annotation – Curata Chart As the need for perspective and context continues to increase, the lines between curation and creation will blur. 4. Content marketing curator: Nathan Ellering – CoSchedule As content marketing matures, curation will serve as a fundamental…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … since the Lincoln ads were a well-known topic of conversation for several months. A quick glance at the YouTube search shows that parodies yielded nearly 20 million views. By comparison, the original 4 videos by Lincoln generated only about 5 million views. I’m sure that many of these can be attributed to people searching for the parodies. Eric T…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
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