Pawan Deshpande

  • Content Marketing Definition

    … that offering: entertaining, insightful, relevant, useful, well-produced and well-written writing, graphics, video and audio. It seeks to first find the right audience, and then establish a relationship with them in order to build trust, so that when it gets to business time, they choose you over a competitor. Pawan Deshpande – Curata 18. Content…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2016 Content Marketing World Take-aways

    …. Why? Our jaws drop. “40% of business is repeat business.” Create content for your current clients. Use complaints and reviews to help generate that content. Content marketing is a slow game. It takes patience to nurture long-term relationships with users. Don’t design a content strategy expecting a quick sales or short-term ROI. Michele Linn…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Favorite Content Curation Tips To Wow Your Readers

    …: Nathan Ellering – CoSchedule Large list posts of purely aggregated content don’t add a unique perspective to the social media conversation. Sure, you can write a long blog post collecting all of the information on a specific topic. But before publishing, ask “What value does this give my audience if they can find the same information…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …” or perspective to the content they curate through annotation. Content Curation Annotation – Curata Chart As the need for perspective and context continues to increase, the lines between curation and creation will blur. 4. Content marketing curator: Nathan Ellering – CoSchedule As content marketing matures, curation will serve as a fundamental…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … site so are sensual they’re almost pornographic. CNET’s Apple Watch review contains 27 alluring photos that are like a free ad. Wendy Marx, Marx Communications; Twitter: @WendyMarx 21. Apple. Period. The company’s product launches represent marketing at its finest, and the resulting earned media creates consumer demand far more powerful than…

    Heidi Cohen/ Heidi Cohenin How To's- 14 readers -
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