Pay-Offs

  • What is a Slogan? Slogans of Famous Brands and their Evolution

    … and Irish sluagh-ghairm tanmay (sluagh “army”, “host” + gairm “cry”). Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs. Does anyone remember our slogan? Doubtful… I’m not even sure my business partner knows that’s our slogan! In fact, does…

    Douglas Karr/ Marketing Technology Blog- 12 readers -