Pay Per Call

  • How Affiliate Marketers Are Scoring 50% Conversion Rates

    When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that phone calls have conversion ...

    Performance Marketing Insider- 15 readers -
  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … your findings on call rate, not CTR or conversion rates. Did you catch that? The way to use mobile paid search is to send phone calls. I wholeheartedly agree. I asked Larry to go into more depth on what he's seeing at WordStream. He says: The typical conversion rate of a click to a desktop landing page is around 4%. It's brutal. Calls from…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 15 readers -
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