Pay Per Call

  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … your findings on call rate, not CTR or conversion rates. Did you catch that? The way to use mobile paid search is to send phone calls. I wholeheartedly agree. I asked Larry to go into more depth on what he's seeing at WordStream. He says: The typical conversion rate of a click to a desktop landing page is around 4%. It's brutal. Calls from…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 19 readers -