Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
    • How New AdWords Responsive Image Ads Help You Drive Conversions

      Google’s newly created platform, Responsive Ads for Display, allows users to develop engaging visual ads at a much reduced cost. These affordable and easy to create visual ads, whether presented as text, image or native ad, enable advertisers to be more artistically expressive, and allow the ads to reach a wider audience on a myriad sites and applications while providing the cu ...

      Rise to the Topin Affiliate Paid Search How To's- 53 readers -
    • The Secret to $5 Customer Acquisition Costs on Facebook

      John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands o ...

      The Daily Eggin Social- 16 readers -
    • Google AdWords Testing 3 Product PLAs at Top of Search Results

      Google AdWords Testing 3 Product PLAs at Top of Search Results December 21, 2016 at 4:46 am PST By Jennifer Slegg Leave a Comment Google is testing a reduced number of Product Listing Ads showing at the top of the search results. While we usually see 6 items, and often a carousel, seeing only three items is a bit unusual, especially when there are more products available that could be shown.

      Jennifer Slegg/ The SEM Postin Paid Search Google- 17 readers -
  • Why Aren’t My Ads Showing Up?

    … Have you looked up your brand on Google, or a term you’re bidding on, and not seen your ad show up? There may be a few reasons why this is happening. We’ve created a checklist for you to go through to rule out reasons why this might be happening. Have You Looked Into Your Impression Share? Is your search impression share low? You might…

    Rise to the Top- 12 readers -
  • Google Testing PLA Carousel Divided by Brands & Retailers

    … Google Testing PLA Carousel Divided by Brands & Retailers December 8, 2016 at 6:24 am PST By Jennifer Slegg Leave a Comment Google is testing an interesting PLA carousel. This one will break down a more generic product search to show groups of items split up by retailer. It seems to show up when a searcher is searching for something…

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
  • PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]

    … This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an adult, I’ve spent most of my…

    Johnathan Dane/ Unbouncein Paid Search- 15 readers -
  • AdWords Scripts For Beginners To Implement

    … Don’t worry we know … Managing multiple AdWords accounts is a little daunting when you’re first getting started. We often see newer users try to develop a pattern or schedule to combat this. It’s great to segment daily, weekly, and monthly tasks, but eventually unexpected twists will hinder your day to day in PPC management . The problem is, from…

    Tyson Huggins/ Rise to the Topin Paid Search- 8 readers -
  • Bing Ads Launches New Black Friday Flyers Carousel

    … Bing Ads Launches New Black Friday Flyers Carousel November 23, 2016 at 3:48 am PST By Jennifer Slegg Leave a Comment Bing Ads has launched a new design of their Black Friday flyers carousel this year. This new carousel gives searchers quick access to Black Friday flyers from well known brand advertisers. These flyers are paid ads, but unlike…

    Jennifer Slegg/ The SEM Post- 8 readers -
  • Google Brings Home Services Ads Carousel to Mobile Search Results

    … a service area on the map within the listing in the carousel, to help users see if each business services their area. The listings also show the new “Google guaranteed” with the checkmark shield, which shows on desktop too. There is a total of 4 listings in the carousel, with the option to view more at the end. When you click the “View all” arrow…

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • Google Adds “Google Guaranteed” to Home Services Ads

    … to individual Home Services Ads, along with “Google guaranteed” next to each listing. Here is what it looks like: And another example: When you click through, you see this: And that link leads to an information page about the guarantee. Here is what it used to look like: This new design would certainly attract more click throughs on the basis…

    Jennifer Slegg/ The SEM Postin Google- 8 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … in about 80 ad groups. Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots. Below are three examples of the ad groups we created. Ad Group Sales…

    Unbouncein Paid Search- 8 readers -
  • Using Strikethrough Text on Google AdWords Ads

    … Using Strikethrough Text on Google AdWords Ads October 25, 2016 at 4:40 am PST By Jennifer Slegg Leave a Comment While advertisers have not been able to use emojis in AdWords ads for some time now, it seems there is another eyecatching way an advertiser can play with the look of their ads – this time by using strikethrough text. Here is how…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 12 readers -
  • Google Shows Special Ad Note for Vehicles in Local Ad Pack

    … Google Shows Special Ad Note for Vehicles in Local Ad Pack October 11, 2016 at 2:57 am PST By Jennifer Slegg Leave a Comment If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting. It highlights the type of vehicle dealership it is at the top of the local…

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • Google Changes Product Listing Ads to Carousels on Desktop

    … Google Changes Product Listing Ads to Carousels on Desktop October 10, 2016 at 6:38 am PST By Jennifer Slegg Leave a Comment Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although…

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
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