Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
    • Google Adds “Google Guaranteed” to Home Services Ads

      Google Adds “Google Guaranteed” to Home Services Ads November 21, 2016 at 4:20 am PST By Jennifer Slegg Leave a Comment Google has made many changes to the look of their Home Service Ads since they initially launched. But the latest change is probably the boldest and most noticeable one yet. Google has added a green checkmark shield to individual Home Services Ads, along w ...

      Jennifer Slegg/ The SEM Postin Google- 8 readers -
    • AdWords Scripts For Beginners To Implement

      Don’t worry we know … Managing multiple AdWords accounts is a little daunting when you’re first getting started. We often see newer users try to develop a pattern or schedule to combat this. It’s great to segment daily, weekly, and monthly tasks, but eventually unexpected twists will hinder your day to day in PPC management .

      Tyson Huggins/ Rise to the Topin Paid Search- 7 readers -
  • Bing Ads Launches New Black Friday Flyers Carousel

    … Bing Ads Launches New Black Friday Flyers Carousel November 23, 2016 at 3:48 am PST By Jennifer Slegg Leave a Comment Bing Ads has launched a new design of their Black Friday flyers carousel this year. This new carousel gives searchers quick access to Black Friday flyers from well known brand advertisers. These flyers are paid ads…

    Jennifer Slegg/ The SEM Post- 8 readers -
  • Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

    … in about 80 ad groups. Our approach would give us the most control over the campaign, ensuring precise message match between keywords and ads, high quality scores and click-through rates, while keeping keyword cost per click at a reasonable level — even for the top three ad slots. Below are three examples of the ad groups we created. Ad Group Sales…

    Unbouncein Paid Search- 8 readers -
  • Using Strikethrough Text on Google AdWords Ads

    … Using Strikethrough Text on Google AdWords Ads October 25, 2016 at 4:40 am PST By Jennifer Slegg Leave a Comment While advertisers have not been able to use emojis in AdWords ads for some time now, it seems there is another eyecatching way an advertiser can play with the look of their ads – this time by using strikethrough text. Here is how…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 12 readers -
  • Google Shows Special Ad Note for Vehicles in Local Ad Pack

    … Google Shows Special Ad Note for Vehicles in Local Ad Pack October 11, 2016 at 2:57 am PST By Jennifer Slegg Leave a Comment If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting. It highlights the type of vehicle dealership it is at the top of the local…

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • Google Changes Product Listing Ads to Carousels on Desktop

    … Google Changes Product Listing Ads to Carousels on Desktop October 10, 2016 at 6:38 am PST By Jennifer Slegg Leave a Comment Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although…

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
  • Google Testing Yellow AdWords Icons Again

    … It was a huge change when Google switched their yellow ad tags to a green one. But it seems they might not be set on keeping the green forever. Google is testing the yellow AdWords tag once again. Here is how it looks, but it seems to be the identical yellow tag they used for […] The post Google Testing Yellow AdWords Icons Again appeared first…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 12 readers -
  • Free Webinar: 5 Simple Steps to Profit with Google AdWords

    … This FREE webinar will be extremely valuable to you if: You’re just getting started with Google AdWords You’re already advertising but you want to improve your results When Is It? Tuesday, October 4, 2016 at 1pm Eastern. Here’s What This Free Webinar Will Do For You: You’ll learn how to identify the BEST keywords to advertise on, so you get more…

    Sean Work/ The Daily Eggin Paid Search Google- 12 readers -
  • What You Need to Know About Google Maps’ Promoted Pins

    Image via Shutterstock. According to the most recent numbers, about one billion people around the world have downloaded Google Maps and use it to reach 1.5 billion destinations each year. That’s a lot of searches and web traffic. But of equal interest to Google and its customers is foot traffic.

    Unbounce- 9 readers -
  • The Top 17 Places to Spend on Paid Search

    … It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as you would with SEO…

    Neil Patel/ The Daily Eggin Paid Search- 12 readers -
  • AdBlock Plus Selling Ads to Display in Place of Blocked Ads

    … to then sign up with the same company to run AdBlock Plus’ new Acceptable Ads Platform which AdBlock Plus financially benefits from. Of course, the new Acceptable Ads Platform is not the only revenue stream for AdBlock Plus. Some companies pay AdBlock Plus for their ads to be whitelisted in the program… including Google, Bing/Microsoft and Taboola…

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
Get the top posts daily into your mailbox!
More from around the web