Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
  • Bing Testing Google-Like Ads Tag in Search Results

    … Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO…

    Jennifer Slegg/ The SEM Post- 10 readers -
  • What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

    … your ad’s relevance score, navigate to Ads Manager on Facebook and add the Relevance Score tab to your ad report. Image source. Achieving a high score decreases your cost per click (CPC) and ensures your ads are delivered to your target audience — ahead of competitors with a lower relevance score. If you want to improve your relevance score, check…

    Unbouncein Social SEO- 15 readers -
  • Top Things You Didn’t Know You Could Do In Bing Ads

    … cases, add value for your campaigns in Google AdWords as well as the activity you’re running in Bing Ads. Let’s start with features which focus around transparency. Opt out of syndication traffic It’s long been a point of irritation amongst PPC Pros that Google don’t allow you to view specific site performance when you target their Search Partner…

    Arianne Donoghue/ State of Digitalin Paid Search- 14 readers -
  • The Benefits of Online Remarketing

    … So you’ve run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there’s a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers…

    Growmapin Paid Search- 24 readers -
  • Why Aren’t My AdWords Ads Running?

    … their own ads. This is because every time a search takes place and triggers an impression, the number of impressions is inflated and this damages your Quality Score. A poor Quality Score will likely result in an increase in the Cost Per Click, which will likely result in an increase in your Cost Per Conversion and a reduction in the number…

    Tara West/ State of Digitalin Affiliate Paid Search- 18 readers -
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