Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
  • Bing Ads Begins Showing Product Ads Carousels in Search Results

    … Bing Ads Begins Showing Product Ads Carousels in Search Results February 21, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads. The new Bing carousels are showing up…

    Jennifer Slegg/ The SEM Post- 13 readers -
  • Google Local 3-Pack Drops Organic Listing for Local Ad

    … Google Local 3-Pack Drops Organic Listing for Local Ad February 3, 2017 at 4:18 am PST By Jennifer Slegg Leave a Comment Google My Business is testing a bold new change. Google is now testing their local 3-pack to include one local ad and only two organic local results. Until now, Google has been using ads only in the new sponsored local panel…

    Jennifer Slegg/ The SEM Postin Google- 18 readers -
  • Google Testing Card Style Product Listing Ads

    … Google Testing Card Style Product Listing Ads February 1, 2017 at 5:41 am PST By Jennifer Slegg Leave a Comment Google is testing out the card style format on their Product Listing Ads now on desktop. This format stands out quite a bit against the regular formatted search results. Google is testing the card style PLAs at both the position…

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • New Design to Google Local Inventory Ads in Local Pack

    … you click on one of the individual products, it takes you to a page like this, highlighting only the products from the specific seller whose product was clicked on: It shows both the ring/laptop clicked on as well as others from the same store. It also doesn’t only show in stock product but also those with limited availability too, showing…

    Jennifer Slegg/ The SEM Postin Google- 21 readers -
  • Google AdWords Testing Non-Carousel PLAs in Mobile Search Results

    Google AdWords Testing Non-Carousel PLAs in Mobile Search Results January 27, 2017 at 7:10 am PST By Jennifer Slegg Leave a Comment We are used to seeing Google AdWords showing mobile Product Listing Ads that are in carousel style. It seems they are now testing a non-scrollable version that sees two individual product listing ads at the top of the search results instead of ...

    Jennifer Slegg/ The SEM Post- 14 readers -
  • The Crazy Egg Guide to YouTube Advertising

    … With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential…

    The Daily Eggin Social- 23 readers -
  • How New AdWords Responsive Image Ads Help You Drive Conversions

    Google’s newly created platform, Responsive Ads for Display, allows users to develop engaging visual ads at a much reduced cost. These affordable and easy to create visual ads, whether presented as text, image or native ad, enable advertisers to be more artistically expressive, and allow the ads to reach a wider audience on a myriad sites and applications while providing the cu ...

    Rise to the Top- 57 readers -
  • The Secret to $5 Customer Acquisition Costs on Facebook

    … John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands of fans there…

    The Daily Eggin Social- 24 readers -
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