Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
    • Crush Your Adwords Campaigns With This Small Tweak

      Ever since we started using this technique in our campaigns at East Side Mafia, we have seen increased CTRs, high quality scores and higher ROIs in general. Before we start, let me state that this is not a magic bullet — although we find it magical how many of our competitors are not employing this strategy. The strategy is Single Keyword Ad Groups (SKAGs).

      Rise to the Topin Paid Search- 23 readers -
  • Google Adds New AdWords & Reviews Hybrid Mobile Ad

    … Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 18 readers -
  • Google AdWords Testing Two Card Style Home Service Ads

    … Google is testing two different versions of the mobile card style results for their Home Services Ads in the desktop search results. Here is the first style. While this appears carousel style, it is actually not a carousel, so Google is still only displaying 3 results on the search results page. They are also testing […] The post Google AdWords…

    Jennifer Slegg/ The SEM Postin Paid Search Google- 13 readers -
  • Google Testing New Local Ad Carousel in Mobile Search Results

    … Google is testing a new format for the local “Nearby Businesses” ads. Instead of the usual pack style we have usually seen in the search results, Google has switched it to a carousel style. Joy Hawkins shared it on Twitter: This new carousel appears above the regular AdWords ads for added exposure. It also means for […] The post Google Testing New Local Ad Carousel in Mobile Search Results appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 12 readers -
  • Google Testing Hotel Rates Carousel in Search Results

    … Another day, another test from Google in their sponsored hotel rates listings. Now Google is testing a carousel of rates from various sources within the hotel knowledge panel. Sergey Alakov spotted the latest test. Here is what it looks like: The carousel scrolls sideways through the various rate offers from sponsors. The carousel version…

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • Facebook Testing Star Ratings in Local Business Ads

    … Facebook Testing Star Ratings in Local Business Ads April 25, 2017 at 4:25 am PST By Jennifer Slegg Leave a Comment It seems that Facebook is jumping on the bandwagon of showing review stars in ads. Facebook is starting a small test where they will show review stars in a small percentage of selected ads. Facebook is running it as a two month…

    Jennifer Slegg/ The SEM Postin Social Facebook- 8 readers -
  • Google Testing Popover Banner for Hotel Rates in Search Results

    … Google Testing Popover Banner for Hotel Rates in Search Results April 25, 2017 at 3:53 am PST By Jennifer Slegg Leave a Comment Google is testing a new banner style call to action within their hotel knowledge panel on the mobile search results. When searching a hotel that has sponsored room rate listings, Google is showing a new floating…

    Jennifer Slegg/ The SEM Postin Google- 17 readers -
  • Ad Copy Optimization: 5 Tips to Improve Your PPC Ads

    …!! The only way to understand what’s going to work is to test it yourself. With every new campaign launch, I recommend testing between 5 and 6 new ads per ad group. Within the first few months, I generally always set my campaign to “Rotate Evenly for 90 Days, then Optimize”. This allows me to gather information, see what ad copy actually drove clicks…

    Rise to the Topin Paid Search- 24 readers -
  • Google Home Services Ads Adds Local Service Areas Map to Search Results

    … Google Home Services Ads has undergone yet another redesign. This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […] The post Google Home Services Ads Adds Local Service Areas Map to Search Results appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
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