Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
    • Ad Copy Optimization: 5 Tips to Improve Your PPC Ads

      I consider ad copy the the crux of every Adwords campaign– it is after all the first impression that a new customer will receive of your brand! To take advantage of this, it’s important that your ad copy is compelling and genuine to what you’re offering/selling. In this blog post, I’ll go over some helpful suggestions, as well as successes I’ve seen from our clients to help YOU ...

      Rise to the Topin Paid Search- 23 readers -
  • Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types

    Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types April 21, 2017 at 4:26 am PST By Jennifer Slegg Leave a Comment There are some ads that annoy users more than others. These include things like autoplay videos ads with sound enabled by default and pop up ads. And for some users, flashing ads can induce medical events such as seizures.

    Jennifer Slegg/ The SEM Post- 10 readers -
  • Google Home Services Ads Adds Local Service Areas Map to Search Results

    … Google Home Services Ads has undergone yet another redesign. This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […] The post Google Home Services Ads Adds Local Service Areas Map to Search Results appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
  • Traffic: The Secret to Effective Conversion Rate Optimization

    Let’s face facts: Online advertising is incredibly competitive. No matter where your customers go online, they face a near-constant barrage of marketing tactics. Trying to get more people to click on your ads in the middle of this marketing maelstrom can be a huge challenge. Unfortunately, this is a real problem for advertisers.

    Rise to the Top- 21 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    … AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiting your…

    The Daily Eggin Paid Search How To's- 20 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    … AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands a month due to poor management of their accounts. If you feel like you could be generating more revenue from AdWords, then chances are you’re making some of these ten common mistakes that are inhibiting your…

    The Daily Eggin Paid Search How To's- 18 readers -
  • Bing Ads Begins Showing Product Ads Carousels in Search Results

    … Bing Ads Begins Showing Product Ads Carousels in Search Results February 21, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads. The new Bing carousels are showing up…

    Jennifer Slegg/ The SEM Post- 14 readers -
  • Google Testing New Call Only Style Ad

    … Google is testing a new variation of their call only ads, ads which are meant for searchers to simply phone the business rather than click through to the site. And these ones make it much more obvious that searchers should be calling them. Here is what it looks like: Usually the call icon is on […] The post Google Testing New Call Only Style Ad appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • Google Local 3-Pack Drops Organic Listing for Local Ad

    … Google Local 3-Pack Drops Organic Listing for Local Ad February 3, 2017 at 4:18 am PST By Jennifer Slegg Leave a Comment Google My Business is testing a bold new change. Google is now testing their local 3-pack to include one local ad and only two organic local results. Until now, Google has been using ads only in the new sponsored local…

    Jennifer Slegg/ The SEM Postin Google- 18 readers -
  • Google Testing Card Style Product Listing Ads

    … Google Testing Card Style Product Listing Ads February 1, 2017 at 5:41 am PST By Jennifer Slegg Leave a Comment Google is testing out the card style format on their Product Listing Ads now on desktop. This format stands out quite a bit against the regular formatted search results. Google is testing the card style PLAs at both the position…

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • New Design to Google Local Inventory Ads in Local Pack

    … New Design to Google Local Inventory Ads in Local Pack January 31, 2017 at 6:12 am PST By Jennifer Slegg Leave a Comment Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also…

    Jennifer Slegg/ The SEM Postin Google- 23 readers -
  • AdWords in 2017: Be The First Result on Google (A Mini Series)

    … For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google. If you only have…

    Rise to the Topin Paid Search Google- 59 readers -
Get the top posts daily into your mailbox!
More from around the web