Pay Per Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay Per Click
  • 6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

    … Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have your PPC campaigns…

    ppc.orgin Paid Search SEO- 12 readers -
  • How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

    Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start digging deeper… True story: I once worked with a client who was spending tens of thousands each month on PPC. Yet they had zero conversion tracking. The phone rang, sure. But no one knew why.

    Brad Smith/ Unbounce- 15 readers -
  • The Benefits of Online Remarketing

    … potential customers have already been exposed to your brand, they are more likely to make a conversion each time they are re-exposed. Over a longer period of time, their brand retention will build, and they will start to notice your brand as a strong player in the industry. This process increases your conversion rate per click. Improved ROI With higher…

    Growmapin Paid Search- 23 readers -
  • Why Aren’t My AdWords Ads Running?

    … in the ad text. Edit your ads and they’ll automatically be reviewed by Google again. If they still don’t become approved, call Google on 0800 169 0409 and ask for more information about what you need to do to comply with their advertising policies. Disapprovals aren’t always to do with ad copy, and can be related to the landing page and other aspects…

    Tara West/ State of Digitalin Affiliate Paid Search- 16 readers -
  • The Differences between AdWords Match Types: The Tough SEM Decisions

    … If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time. Not only is it the most popular tool for SEM, it’s one of the most effective. But being best (by most accounts, anyway) doesn’t necessarily mean it’s simple. A lot goes into choosing the right keywords [...] Read More... The post The Differences between AdWords Match Types: The Tough SEM Decisions appeared first on Dex Media. …

    Dex Mediain Paid Search- 15 readers -
  • Google Testing Ad Tag Placement in Google Local Packs

    … Google Testing Ad Tag Placement in Google Local Packs August 7, 2017 at 8:16 am PST By Jennifer Slegg Leave a Comment Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars. But when a listing has no review stars, it drops the ads tag…

    Jennifer Slegg/ The SEM Postin Google- 12 readers -
  • PPC for B2B: Marketing with Precision

    …. They have large, well-funded accounts, but can’t seem to make a sale. For example, one account I audited recently spent over $150,000 on pay-per-click (PPC) advertising without a single dollar of revenue to show for it. As he floundered in the “man in black’s” choke-hold, Fezzik discovered what he was doing wrong. He’d been used to engaging gangs…

    Rise to the Topin Paid Search- 26 readers -
  • Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

    … Quality Score If your Quality Score is low, work on improving it. You can affect your Quality Score with three factors (directly from Google): Your ad’s expected click-through rate: This is based, in part, on your ad’s historical clicks and impressions. You can think of this as an estimate as to how well your ads might perform, after factoring…

    Unbouncein Paid Search- 23 readers -
  • Join 14 Performance Marketing Experts for PPC Week, August 14-18

    … You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder. I’d also wager that PPC marketers are somewhat familiar with this feeling…

    Unbouncein Affiliate- 19 readers -
  • Google Adds Vacation Rentals to Hotel Search

    … Google Adds Vacation Rentals to Hotel Search July 24, 2017 at 7:58 am PST By Jennifer Slegg Leave a Comment Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search. Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation…

    Jennifer Slegg/ The SEM Postin Google- 13 readers -
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