Pay-Per-Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 11 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 6 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 11 readers -
  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … budget may not be high enough to accommodate the amount of traffic that your ads receive each day. You may need to optimize your account by targeting specific keywords, decrease your cost-per-click bid to reduce the amount you pay for each click, or simply increase your daily budget. Changes in web content and user behavior may affect the performance…

    ROI Factor Blogin Paid Search Google- 21 readers -
  • Pay Per Click: The Basics of PPC Advertising for Modern Businesses

    … Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising…

    Relevancein Paid Search- 12 readers -
  • Data-Backed Tips to Get More Traffic

    … of traffic to your website. Most techniques are not new or earth-shattering, but they are reliable and effective. Try one out—or better yet, a combination—and start tracking your website growth today. TAGS: guest blogging, guest posting, influencer marketing, long tail keywords, partner, Pay-Per-Click, PPC, search traffic, social traffic, The Skyscraper Technique, website traffic 29 …

    Relevancein Social Paid Search SEO- 16 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 25 readers -
  • Clix Marketing’s #PPC News & Views: May 8th, 2015

    Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Here’s An AdWords Script To Mine Your Search Query Reports: No fluff here. Check out this post to get access to the script that can make your search query analysis much easier and help you craft your positive and negative keyword lists.

    Clix Marketing PPC Blog- 16 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • The State of SEO in Hong Kong

    …, such as the U.S? Is it easier to find a good SEO firm in Hong Kong than in say, Provo, Utah? If you’re looking to hire top-notch SEO talent in Hong Kong, how hard is it? I learned the answers to these questions firsthand when I moved to Hong Kong in mid-2013 to open our firm’s Asia office. Our firm’s headquarters remain in Salt Lake City, Utah, and we…

    ClickZin SEO- 9 readers -
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