Pay-Per-Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click
  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 14 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … is not at all a strategy that replaces dayparting. Rather, the two can be employed cooperatively to ensure that every dollar is doing its best work on your behalf. Use day-of-week budgeting with dayparting to get the most out of each #PPC dollar. Click To Tweet Day-Of-Week Budgeting with Non-PPC KPIs Day-of-Week Budgeting isn’t itself…

    PPC Heroin Paid Search- 14 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 23 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 9 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 19 readers -
  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … budget may not be high enough to accommodate the amount of traffic that your ads receive each day. You may need to optimize your account by targeting specific keywords, decrease your cost-per-click bid to reduce the amount you pay for each click, or simply increase your daily budget. Changes in web content and user behavior may affect the performance…

    ROI Factor Blogin Paid Search Google- 36 readers -
  • Pay Per Click: The Basics of PPC Advertising for Modern Businesses

    … Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising…

    Relevancein Paid Search- 29 readers -
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