Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 5 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … foundation, and then optimizing it from multiple angles. Here are some items to review when looking to develop and execute on successful B2B campaigns: Build a Marketing Strategy Prior to launching campaigns, a marketing strategy needs to be built. This will create the foundation of your advertising so that there is a plan of what the monthly…

    ROI Factor Blogin Paid Search How To's- 9 readers -
  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … budget may not be high enough to accommodate the amount of traffic that your ads receive each day. You may need to optimize your account by targeting specific keywords, decrease your cost-per-click bid to reduce the amount you pay for each click, or simply increase your daily budget. Changes in web content and user behavior may affect the performance…

    ROI Factor Blogin Paid Search Google- 15 readers -
  • Pay Per Click: The Basics of PPC Advertising for Modern Businesses

    … Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising…

    Relevancein Paid Search- 9 readers -
  • Data-Backed Tips to Get More Traffic

    … and boost social sharing. Case Study: A case study done by backlinko (linked above) found that the total organic visits on their website increased two times over after introducing the skyscraper technique into their content marketing strategy. Social Media You can’t overlook social media when your goal is to increase website traffic. Social media…

    Relevancein Social Paid Search SEO- 13 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 13 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … cost per acquisition in a PPC account. Remarketing: This tactic could actually be placed in the offense category because remarketing helps grow volume by marketing back to prospects who have already visited your landing pages. I choose to place remarketing in the defense category because of its ability to convert clicks that could be previously…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • The State of SEO in Hong Kong

    … in all markets, seem to be more pronounced here. From my observations, these misconceptions seem to span language, race, and culture. They are: Paid search is better than SEO: While paid search (also known as pay-per-click, PPC, Google AdWords, etc.) is effective when you need results fast, SEO provides a better return on investment and drives more…

    ClickZin SEO- 9 readers -
  • Happy New Year from the Attacat Team!

    … Will the Google bear bite into your traffic? Panda 4.0 released today Digital Marketing in 2014: Podcast #Searchlove day 1: A pedant’s review #Searchlove day 2: A pedant’s review Pay-Per-Click Data Feeds and Google Shopping: Are you doing everything you can? Christmas in July: Cool stuff in PPC this month PPC for Small Businesses…

    Charlotte Hardy/ Attacat of Edinburghin Paid Search SEO- 9 readers -
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