Pay-Per-Click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click
    • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

      April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare.

      PPC Heroin Paid Search- 13 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 16 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 7 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 12 readers -
  • 5 Things To Know About Invalid Clicks on AdWords Campaigns

    … Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you're running AdWords campaigns it's imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions that artificially inflate an advertiser's costs, or a publisher's earnings…

    ROI Factor Blogin Paid Search Google- 25 readers -
  • Pay Per Click: The Basics of PPC Advertising for Modern Businesses

    … Published 1 min ago 0 Pay-per-click is certainly not new and has been around for many years. However, for many businesses, its use is brand new. Below is what you need to know to leverage this tried and true ad platform in order to drive profitable online consumer behavior. What is PPC? Pay-per-click, or PPC, is a form of advertising…

    Relevancein Paid Search- 16 readers -
  • Data-Backed Tips to Get More Traffic

    … that the experts haven’t yet grown weary of. Pay Per Click Investing in SEO is unquestionably a great way to get more traffic to your website, but with pay per click (PPC) you can extract the benefits of SEO instantly. Statistics show that the first three paid results on Google bag 41 percent of the total clicks on the page. Where a smart SEO strategy takes about…

    Relevancein Social Paid Search SEO- 20 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 30 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … cost per acquisition in a PPC account. Remarketing: This tactic could actually be placed in the offense category because remarketing helps grow volume by marketing back to prospects who have already visited your landing pages. I choose to place remarketing in the defense category because of its ability to convert clicks that could be previously…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • The State of SEO in Hong Kong

    … in all markets, seem to be more pronounced here. From my observations, these misconceptions seem to span language, race, and culture. They are: Paid search is better than SEO: While paid search (also known as pay-per-click, PPC, Google AdWords, etc.) is effective when you need results fast, SEO provides a better return on investment and drives more…

    ClickZin SEO- 9 readers -
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