Pay-Per-Click Advertising

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click Advertising
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…

    Jeff Baum/ PPC Heroin Paid Search- 14 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

    …:// Paul Zubrinich is co-founder and head of online marketing at Little Web Giants, an internet services firm. He blends a skillful mix of strategic search engine marketing, conversion rate optimisation, content marketing and pay-per-click advertising. He has worked with clients from fields as diverse as the solar photovoltaics…

    @ProBloggerin Social- 14 readers -
  • Advantages of Using PPC Campaigns Today

    … Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have to offer is a way…

    ppc.orgin Paid Search- 4 readers -
  • 10 Key Traits Found In The Perfect PPC Account Manager

    … When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and only expected to be behind-the-scenes contributors. Fast forward to 2015. Pay-per-click advertising has evolved…

    Jamie Newton/ PPC Heroin Paid Search- 4 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … the ‘settings’ tab on campaign(s) you want to opt into conversion optimizer. Scroll down to ‘bidding and budget’ and click ‘edit’ next to ‘bid strategy’. Click the ‘focus on conversion’ radio button. This will opt you into Conversion Optimizer. Under ‘advanced options’ enter either a max or target CPA. AdWords will show a recommended bid or you can…

    Jeff Baum/ PPC Heroin Paid Search Google- 3 readers -
  • 5 Ways Small Businesses Can Build Their Brands in 2015

    … aesthetic and user-friendly Web design, a social media presence that’s as engaging as it is dynamic, pay-per-click advertising, search engine optimization, and native advertising. It also requires a well-built brand, which sends a multitude of positive signals to Google and helps to improve the site’s rank. While large and enterprise businesses have…

    Adam Stetzer/ Search Engine Watchin Social- 8 readers -
  • Six Steps to Supercharge Your PPC Campaign

    … which ads customers are relating to, and which ones need to go. Testing multiple ad titles and copy variations makes it easy to find the ones that are generating the most traffic. Eliminating the poorly performing ads will save money and time in the long run. Pay-per-click advertising is not a cut-and-dry process; it requires a lot of trial and error…

    ppc.orgin Paid Search- 2 readers -
  • What Are Small Businesses Doing Wrong During the Holidays?

    … As more holiday shopping shifts to the e-commerce space, online businesses have an opportunity boost their bottom line and make this year a big success. However, online small businesses face a unique set of challenges that introduce potentially big barriers for them to have their fruitcake and eat it, too. In a recent holiday readiness report…

    MarketingProfsin Social- 7 readers -
  • Search Marketing Important to Higher-Spending SMBs

    … as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context of this survey, search marketing includes search engine marketing (SEM), search engine optimization (SEO) and pay-per-click advertising. Of the 246 Plus Spenders polled, 60 percent agreed that search marketing…

    Michelle Johnson/ Dex Mediain SEO- 1 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • Property Investment as a Business Strategy

    … to sell, you can effectively use property investment as a smart way to make money for your business. Working with Experts Working with property investment experts who can effectively manage your property is crucial, especially ones who are experienced in pay-per-click advertising for assistance with tracking and analyzing interest. Nearly all… -
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