Pay-Per-Click Advertising

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click Advertising
  • Brand Newsroom 158: Is Google AdWords right for your business

    … as they finish chatting about Content Marketing World, that is). Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are some key take-outs: Google AdWords absolutely can work for your business because it allows you…

    Lush Digitalin Paid Search Content Google- 12 readers -
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