Pay-Per-Click Advertising

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click Advertising
  • Top 3 AdWords Updates of 2017

    … more on PPC Hero. Similar Audiences for Search – May 2017 Overview Audiences have been used in search for RLSA and audience bid modifiers, but now, we can create and add similar users to search campaigns. This can be used to put more value on a search visitor who has not yet engaged with your brand. Some of the ways to use this in search is bid…

    PPC Hero- 9 readers -
  • Brand Newsroom 158: Is Google AdWords right for your business

    … Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon…

    Lush Digitalin Paid Search Content Google- 13 readers -