Pay-Per-Click Advertising

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Pay-Per-Click Advertising
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 25 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

    … by how many goals they kicked, thus neglecting the contributions of the backline and mid-fielders. The takeaway for SMEs: Measure engagement – it has value! Tone down the “buy now” rhetoric! “ROI isn’t important in this arena. Engagement is!” – Erik Jensen, Denny’s Restaurants You know the guy. He clomps into every online conversation, selling…

    @ProBloggerin Social- 17 readers -
  • Advantages of Using PPC Campaigns Today

    … Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have to offer is a way…

    ppc.orgin Paid Search- 4 readers -
  • 10 Key Traits Found In The Perfect PPC Account Manager

    … When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and only expected to be behind-the-scenes contributors. Fast forward to 2015. Pay-per-click advertising has evolved…

    Jamie Newton/ PPC Heroin Paid Search- 4 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • 5 Ways Small Businesses Can Build Their Brands in 2015

    … Presence Social media is a marketing imperative. It allows brands to showcase their expertise, cement their place in communities as industry experts, do valuable market research, network with others, and show off what the brand is about. If a logo can be considered a brand’s face, social media is its voice. It allows brands to engage with followers…

    Adam Stetzer/ Search Engine Watchin Social- 8 readers -
  • Six Steps to Supercharge Your PPC Campaign

    … which ads customers are relating to, and which ones need to go. Testing multiple ad titles and copy variations makes it easy to find the ones that are generating the most traffic. Eliminating the poorly performing ads will save money and time in the long run. Pay-per-click advertising is not a cut-and-dry process; it requires a lot of trial and error…

    ppc.orgin Paid Search- 5 readers -
  • What Are Small Businesses Doing Wrong During the Holidays?

    … a barrier to entry for online merchants with fewer marketing dollars. Without these funds, advertising investments becomes difficult, if not impossible.Small businesses have restricted resources. Beyond their limited marketing budgets, smaller retailers have fewer human resources than their larger counterparts. That means they typically don't have…

    MarketingProfsin Social- 9 readers -
  • Search Marketing Important to Higher-Spending SMBs

    … as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context of this survey, search marketing includes search engine marketing (SEM), search engine optimization (SEO) and pay-per-click advertising. Of the 246 Plus Spenders polled, 60 percent agreed that search marketing…

    Michelle Johnson/ Dex Mediain SEO- 2 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • Property Investment as a Business Strategy

    … to sell, you can effectively use property investment as a smart way to make money for your business. Working with Experts Working with property investment experts who can effectively manage your property is crucial, especially ones who are experienced in pay-per-click advertising for assistance with tracking and analyzing interest. Nearly all…

    ppc.org -
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