Pay Per Click Agency

  • 5 Steps To Choose The Right Pay Per Click Company

    … Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing. Below are five steps you should consider before choosing your PPC agency. Step 1: Make A List When beginning your search, build an inclusive list of potential agencies…

    Matt Umbro/ PPC Heroin Paid Search- 5 readers -
  • Keep Your PPC Clients Happy – Tips for Managing Client Relationships

    … A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -
  • 5 Tips for Proactive Client Communication

    … recapping the main points of discussion, followed by the action items for both sides. Here's an example of a recap email: It was great to speak with you today and I believe we had a productive meeting. The major points of discussion included: Cost per conversion continues to decrease due to the new campaign builds The remarketing code is live…

    Matt Umbro/ PPC Hero- 16 readers -