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… traffic to your content is through Pay per Click. Putting your content in the view of your potential customers can be successfully achieved by implementing good PPC strategies and tactics. Sure, social media can generate awareness for your content and put them in front of your audience, but using PPC can also produce positive results. In fact, Larry…
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using a fixed fee PPC management agency.