Pay-Per-Click Marketing

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    …. Following these tricks of the trade can help ensure that your B2B campaigns are on the right track. What techniques has your business had success with while managing PPC campaigns for B2B versus B2C companies? Have you seen differences between your own ads and those of your clients? Leave a comment below or tweet us @BFMweb. …

    ROI Factor Blogin Paid Search How To's- 15 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    … to every location Although the queries we identified converted, deploying this strategy account wide actually reduced conversions and dramatically increased cost per lead. This process failed due to the notion that when a competitor had a strong presence in a location, users would click our client's ads out of curiosity but wouldn't convert. Most…

    Jeff Baum/ PPC Hero- 17 readers -