Pay-Per-Click Marketing

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 10 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    … to every location Although the queries we identified converted, deploying this strategy account wide actually reduced conversions and dramatically increased cost per lead. This process failed due to the notion that when a competitor had a strong presence in a location, users would click our client's ads out of curiosity but wouldn't convert. Most…

    Jeff Baum/ PPC Hero- 14 readers -