Pay-Per-Click Marketing

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … foundation, and then optimizing it from multiple angles. Here are some items to review when looking to develop and execute on successful B2B campaigns: Build a Marketing Strategy Prior to launching campaigns, a marketing strategy needs to be built. This will create the foundation of your advertising so that there is a plan of what the monthly…

    ROI Factor Blogin Paid Search How To's- 9 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    …. The Auction insights report was used as the basis of our competitive analysis. Accessing this data is straightforward and instructions direct from Google can be found here. Sign into your AdWords account Click the Campaigns tab Click the Keywords tab Select a specific keyword or set of keywords Click the "Details" box at the top…

    Jeff Baum/ PPC Hero- 14 readers -
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