Pay-Per-Click Marketing

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 10 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    …. The Auction insights report was used as the basis of our competitive analysis. Accessing this data is straightforward and instructions direct from Google can be found here. Sign into your AdWords account Click the Campaigns tab Click the Keywords tab Select a specific keyword or set of keywords Click the "Details" box at the top…

    Jeff Baum/ PPC Hero- 15 readers -