Pay Per Click (Ppc)

  • Call Tracking for Google AdWords Advertisements

    Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call.

    Paula Lay/ E-Web Marketing- 4 readers -
  • Call Tracking for Google AdWords Advertisements

    Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call.

    Paula Lay/ E-Web Marketing- 9 readers -
  • Seven Smart Standards for Google Shopping

    … campaigns may be, you need to convert visitors to buyers on your website. Have tracking code for AdWords & Analytics installed on your site. Google doesn’t want you to shout and will not accept Titles in UPPER case or with exclamation marks!!! Product Listing Ads on Google’s Search Engine Result Page (SERP) generate the major part of the traffic…

    MixRankin Paid Search Google- 6 readers -
  • Product Listing Ads: The Power of Segmentation

    … that have tens of thousands of products will more than likely need additional structure in place, if nothing else to avoid the 20k ad group per campaign limit. There are two approaches for breaking down these larger catalogs. The first is to create multiple campaigns (possibly broken down by product type or brand) so that you can keep your bids…

    MixRankin Google- 1 readers -
  • The Top 5 APIs that PPC Advertisers Use to Rapidly Scale Online Ad Campaigns

    … last year, we’ve seen an incredible amount of interest from advertisers who are looking to leverage competitive data to profitably scale their own campaigns. MixRank’s API can be easily integrated with your home-grown bidding solution or third-party online advertising management platforms, acting as a recommendation engine to influence bids, ad copy…

    MixRankin Paid Search Twitter- 3 readers -