Pay to play, sometimes pay for play, is a phrase used for a variety of situations in which money is exchanged for services or the privilege to engage (play) in certain activities. The common denominator of all forms of pay to play is that one must pay to "get in the game," with the sports analogy frequently arising.
Posts about Pay-To-Play
  • Study: Facebook ads outpacing organic for conversions

    As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in gaining conversions through the social network. The study, done by AOL Networks and Convertro, spans 500 million clicks, 15 million conversions and 3 billion impressions — more than $1 billion of attributed revenue during Q1.

    Justin Lafferty/ Inside Facebook- 13 readers -