Pay-To-Play

Pay to play, sometimes pay for play, is a phrase used for a variety of situations in which money is exchanged for services or the privilege to engage (play) in certain activities. The common denominator of all forms of pay to play is that one must pay to "get in the game," with the sports analogy frequently arising.
Posts about Pay-To-Play
  • New Facebook Changes: Target your Audience Effectively

    … this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. We dedicated an entire week to decoding Facebook earlier this year – from sticking with organic reach practises to experimenting with paid ads. Both can work, but a complaint I hear often is that it’s getting to be more of a pay…

    Stacey Roberts/ @ProBloggerin Social Twitter- 9 readers -
  • Adobe Q3 2014 report: Organic impressions down 50 percent YoY

    Adobe Q3 2014 report: Organic impressions down 50 percent YoY Adobe, a Facebook Strategic Preferred Marketing Developer, studied the Facebook performance of its clients in Q3, finding that the News Feed is increasingly becoming pay-to-play. Adobe found that organic impressions are down 50 percent from last year, but paid impressions only rose 5 percent year-over-year.

    Justin Lafferty/ Inside Facebook- 9 readers -
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