Paying Influencers

  • Influencer Engagement: the New Digital Gold

    …? A Question of Reach, Trust & Transparency Let’s look at the facts. According to our recent study on the Status and Practices of Influencer Engagement 2015, over a third of brands always or frequently pay their influencers. This trend is even more common in the US, where the figure reaches 50 percent. At first glance, paying may seem attractive…

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