Paying Influencers

  • Influencer Engagement: the New Digital Gold

    … of influencer marketing. While experience has told me that influencer engagement is a long-term game that requires progressively creating a mutual bond of trust with influencers, I now discover a brand could recruit an army of influencers in just a few hours and create a word-of-mouth campaign in the blink of an eye. Or have I misunderstood…

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