Paying User

  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … performed within apps. As examples, this includes the purchase of virtual goods in a gaming app, as well as the purchase of a flight in a travel app. The report showed the average global paying user spends $9.60 per month, per app, which is 20 times more than the average user (a combination of both paying and non-paying users). Breaking in-app spending…

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