Paywalls

  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … monthlong Twitter study found that giving users a small reward for tweeting about Boomerang was an effective way to generate genuine word-of-mouth recommendations that reached thousands of real users. Here are three tips on how to turn your customers into an effective marketing channel: Reward users that recommend your product If you have…

    AllFacebookin Twitter- 22 readers -
  • How Hearst Newspapers Became the Leader in Its Peer Group

    … The Hearst Newspapers of 2015 bears little resemblance to the nationwide chain that press baron William Randolph Hearst assembled starting in 1895. Long gone is the New York Journal with its exclamatory headlines, and gone, too, are nameplates in other major cities, like Boston, Chicago, Atlanta, and Los Angeles. There are fewer Hearst dailies…

    Tom Grubisich/ Street Fightin How To's- 16 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    …. Their pay wall makes the most of the freemium model, meaning a user gets 10 free articles a month before having access revoked. This gives them enough information to add a recommendation widget to the wall. The user then knows not only that they could be reading the article they just tried to access, but that there are many more they could also…

    Relevancein Content- 23 readers -
  • Sharewall Launches Artificial-Intelligence Engine

    … Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine. According to Sharewall, the AI engine will use machine learning to help it: Highlight articles…

    David Cohen/ AllFacebookin Social Facebook Twitter- 9 readers -
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