• 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … that is more effective than any other form of advertising. Aye Moah, Boomerang’s chief of product, wrote about how we use our paywall to have positive interactions with users. But we also use it to incentivize customers to recommend Boomerang to their Twitter followers. We wanted to see how effective this marketing strategy was, so we did some research. Our…

    AllFacebookin Twitter- 16 readers -
  • How Hearst Newspapers Became the Leader in Its Peer Group

    … business customers remains a focus for continued investment. Paywalls don’t appear to be major sources of revenue for dailies. Are Hearst’s papers performing better in digital subs than the average across the industry, which looks to be in the 1.5 to 3 percent range of total unique visitors? We do not have paywalls on our market-leading breaking news…

    Tom Grubisich/ Street Fightin How To's- 12 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … news organizations. With that in mind, let’s analyze a topic that the content promotion world doesn’t always give the consideration it deserves: pay walls. Yes, many an article has been written discussing the merits of metered content, how much revenue they might drive, or even if they’ve finally “saved” journalism. Instead, let’s approach this from…

    Relevancein Content- 14 readers -
  • Sharewall Launches Artificial-Intelligence Engine

    … Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine. According to Sharewall, the AI engine will use machine learning to help it: Highlight articles…

    David Cohen/ AllFacebookin Social Facebook Twitter- 9 readers -
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