Paywalls

  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … that is more effective than any other form of advertising. Aye Moah, Boomerang’s chief of product, wrote about how we use our paywall to have positive interactions with users. But we also use it to incentivize customers to recommend Boomerang to their Twitter followers. We wanted to see how effective this marketing strategy was, so we did some research. Our…

    AllFacebookin Twitter- 11 readers -
  • Fewer Free New York Times Posts for Facebook, Twitter Users?

    … with slashing the number of free articles some Facebook users could access from 20 to 10 two months ago, adding that the test was expanded to Twitter and other social networks last week. She told Kafka the test involves about 50 percent of users who have read more than 10 articles per month, adding that it was possible that the newspaper would abandon the test at some point. The New York Times first erected its paywall in March 2011. Readers: What do you think of the move by the Times? Screenshot courtesy of Re/code. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 8 readers -
  • How Hearst Newspapers Became the Leader in Its Peer Group

    …, “Immigrants from Around the World Are Transforming Houston,” a segment in the paper’s year-long “The Million” series on immigrants in the metro-Houston area. Under president Mark E. Aldam, Hearst Newspapers, a division of the privately held Hearst Corp., is going full bore on digital. It has created in-house ad agencies at its larger-market dailies…

    Tom Grubisich/ Street Fightin How To's- 11 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    … Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading news…

    Relevancein Content- 11 readers -
  • Sharewall Launches Artificial-Intelligence Engine

    … Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine. According to Sharewall, the AI engine will use machine learning to help it: Highlight articles…

    David Cohen/ AllFacebookin Social Facebook Twitter- 8 readers -
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