Paywalls

  • While We’re Going After Fake News, How About Ad Scams, Too?

    … is not only aligning itself with such questionable content, but forcing readers to be subjected to clickbait ads or go elsewhere. That’s the wrong approach. Publishers like The Guardian, The Times (U.K.) and The Washington Post have avoided running such ads, although the latter two use paywalls. While such publishers are helping their reputations…

    AllTwitterin Social Facebook How To's- 34 readers -
  • 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … that is more effective than any other form of advertising. Aye Moah, Boomerang’s chief of product, wrote about how we use our paywall to have positive interactions with users. But we also use it to incentivize customers to recommend Boomerang to their Twitter followers. We wanted to see how effective this marketing strategy was, so we did some research. Our…

    AllFacebookin Twitter- 22 readers -
  • Fewer Free New York Times Posts for Facebook, Twitter Users?

    … with slashing the number of free articles some Facebook users could access from 20 to 10 two months ago, adding that the test was expanded to Twitter and other social networks last week. She told Kafka the test involves about 50 percent of users who have read more than 10 articles per month, adding that it was possible that the newspaper would abandon the test at some point. The New York Times first erected its paywall in March 2011. Readers: What do you think of the move by the Times? Screenshot courtesy of Re/code. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 9 readers -
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