• 3 Ways to Turn Your Customers Into an Effective Marketing Channel

    … A common challenge for startups is how to generate awareness and attract new customers. Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium…

    AllFacebookin Twitter- 22 readers -
  • Fewer Free New York Times Posts for Facebook, Twitter Users?

    … with slashing the number of free articles some Facebook users could access from 20 to 10 two months ago, adding that the test was expanded to Twitter and other social networks last week. She told Kafka the test involves about 50 percent of users who have read more than 10 articles per month, adding that it was possible that the newspaper would abandon the test at some point. The New York Times first erected its paywall in March 2011. Readers: What do you think of the move by the Times? Screenshot courtesy of Re/code. …

    David Cohen/ Inside Facebookin Social Facebook Twitter- 9 readers -
  • How Hearst Newspapers Became the Leader in Its Peer Group

    … business customers remains a focus for continued investment. Paywalls don’t appear to be major sources of revenue for dailies. Are Hearst’s papers performing better in digital subs than the average across the industry, which looks to be in the 1.5 to 3 percent range of total unique visitors? We do not have paywalls on our market-leading breaking news…

    Tom Grubisich/ Street Fightin How To's- 16 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    …. Their pay wall makes the most of the freemium model, meaning a user gets 10 free articles a month before having access revoked. This gives them enough information to add a recommendation widget to the wall. The user then knows not only that they could be reading the article they just tried to access, but that there are many more they could also…

    Relevancein Content- 25 readers -
  • Sharewall Launches Artificial-Intelligence Engine

    … Sharewall, which allows users to access content that would otherwise be locked behind paywalls by using sharing on Facebook and other social networks as currency, announced Tuesday that it has launched an artificial-intelligence engine. According to Sharewall, the AI engine will use machine learning to help it: Highlight articles…

    David Cohen/ AllFacebookin Social Facebook Twitter- 9 readers -
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