• Who Has the Most Influence Online? (Report)

    … data gleaned from the 2016 Edelman Trust Barometer, Kissmetrics highlights just how trusting consumers and prospects are. The most trusted sources of information (rated extremely/very credible) this year were technical experts, academic experts and peers, with all three falling between 63 percent and 67 percent. Respondents are also starting…

    AllTwitter- 19 readers -
  • Authority: The Missing Element of Most Content Strategies

    … There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes…

    Douglas Karr/ Marketing Technology Blogin Content- 12 readers -