Peg Fitzpatrick

  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … bloggers. Accept guest blog posts. Allow other people to contribute posts to your blog. If you do this, provide easy-to-find guest blog post guidelines. Social Media Examiner depends on guest bloggers Monday through Thursday. (Hat tip: Cindy King) Customers. Show their success stories. Ask customers to provide their photographs and videos showing how…

    Heidi Cohen/ Heidi Cohenin Blogging- 25 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 25 readers -
  • Content Curation Grows Up: What You Need To Know

    … strategically depending on your resources. Peg Fitzpatrick is a master Pinterest curator. Third party curation promotion Use content aggregators like Inbound.org, Alltop and Scoop.It to curate a mix of owned and third party content. Robin Good provides an on-going selection of information on content curation via Scoop.It. As content curation grows up, it’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 40 readers -
  • Instagram Images: How to Stand Out on Instagram

    … takes pictures in SmugMug’s Camera Awesome app for iOS and Android. It has a grid, plus you can crop and edit photos in the app. Peg doesn’t spend a lot of time editing. She’ll just take the photo and use one filter in Instagram. Peg also likes the Over app, also for iOS and Android. It takes photos and adds different fonts and overlays…

    Michael Stelzner/ Social Media Examinerin Social How To's- 26 readers -
  • How To Get Your Content In Shape For The Summer

    … where Peg Fitzpatrick’s idea of batching content can be a big timesaver. Create a few summer templates to spiff up existing content. Make it easy to implement. The more you streamline the process, the easier it is to change. 4. Create and modify your summer content. Develop your summer themed content and enhance your existing content. Need some title…

    Heidi Cohen/ Heidi Cohenin Content How To's- 20 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … considering a purchase.” Here’s related customer trust research on influencers and media. Peg Fitzpatrick, author of The Art of Social Media; Twitter: @PegFitzpatrick 11. I’m a big fan of infographics. I especially like Neil Patel’s explanation, How To Create An Infographic That Can Generate 5,000 Visitors Per Month. Here’s an example…

    Heidi Cohen/ Heidi Cohenin How To's- 17 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Tags: leadshare, linkedin, optimize slideshare, peg fitzpatrick, slideshare analytics, slideshare marketing, slideshare pro …

    Social Media Examiner- 29 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    … is a wonderful platform for marketing your business. Make the smart feed work for you. What do you think? How do you get your pins noticed? What tactics do you use to show up in the smart feed? Which of your pins gets the most repins? Share your thoughts and suggestions in the comments. Tweet Tags: optimize for pinterest, optimize image for pinterest, peg fitzpatrick, pin description, pin image, pinterest, pinterest smart feed, pinterest tool, promote a pin, promoted pin, rich pin …

    Social Media Examinerin Social How To's- 36 readers -
  • What Most Smart Marketers Miss About Google+

    …, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy). Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 16 readers -
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