Peg Fitzpatrick

    • Tearing down the house: How to handle social media haters

      By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my cove was torn down.

      {grow}in Social How To's- 11 readers -
  • Content Typography: Why Your First Impression Matters

    … Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … a spouse or child can help you with your editorial or other skills, your blog buddy should be another blogger. They understand what you’re going through. Even better, they don’t bring the other baggage involved in your non-blog relationship. Social media divas Peg Fitzpatrick and Rebekah Radice are blog buddies. They support each other’s blogs…

    Heidi Cohen/ Heidi Cohenin Blogging- 29 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 30 readers -
  • Content Curation Grows Up: What You Need To Know

    … Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 44 readers -
  • Instagram Images: How to Stand Out on Instagram

    … Is your business on Instagram? Are you curious about what to post? To discover how to use images on Instagram, I interview Peg Fitzpatrick. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social…

    Michael Stelzner/ Social Media Examinerin Social How To's- 28 readers -
  • How To Get Your Content In Shape For The Summer

    … for the summer. 4 Sources of summer content inspiration Start by examining the 4 key sources of summer content inspiration. Holidays. Your options include Memorial Day, Father’s Day, Graduation, Independence Day, and Labor Day. Depending on your readership, also consider Canada Day and Bastille Day. Don’t forget the fun events related to your core products…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … considering a purchase.” Here’s related customer trust research on influencers and media. Peg Fitzpatrick, author of The Art of Social Media; Twitter: @PegFitzpatrick 11. I’m a big fan of infographics. I especially like Neil Patel’s explanation, How To Create An Infographic That Can Generate 5,000 Visitors Per Month. Here’s an example…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Tags: leadshare, linkedin, optimize slideshare, peg fitzpatrick, slideshare analytics, slideshare marketing, slideshare pro …

    Social Media Examiner- 31 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    … aspect ratio is 2:3 to 1:3.5. The minimum width of a pin is 600 pixels and the maximum is 735 pixels. (I use 735 pixels x 1102 pixels.)Use high-resolution, professional-quality photos.Don’t overwhelm your image with text. Incorporate the text into the image.Make sure your text is easy to read on mobile.Tone down your logo. Rely on rich pins to brand…

    Social Media Examinerin Social How To's- 37 readers -
  • What Most Smart Marketers Miss About Google+

    …+ isn’t dead. According to Shareaholic, the social platform increased its share of traffic modestly, especially when compared to Facebook and Pinterest, over the past year. For a better understanding of Google+, look at these 5 datapoints collected by We Are Social. 32% Google+ registrants actively use the social network monthly. Unlike many…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 17 readers -
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