Peg Fitzpatrick

  • Tearing down the house: How to handle social media haters

    … for progress. The Haters are looking at the averages… and who wants to be average? Tim Ferriss, author, speaker “Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers,” Constance Wu, actress “We didn’t get into this business to please…

    {grow}in Social How To's- 18 readers -
  • Content Typography: Why Your First Impression Matters

    …-Kinkaid tests. Good typography overcomes our innate laziness when consuming information. Without it, your carefully crafted content will languish buried under more tantalizingly clad information. Usability expert Jakob Nielsen put it best: “Text is a user interface.” Your content marketing and blog posts must be legible or no one will read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 56 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … a spouse or child can help you with your editorial or other skills, your blog buddy should be another blogger. They understand what you’re going through. Even better, they don’t bring the other baggage involved in your non-blog relationship. Social media divas Peg Fitzpatrick and Rebekah Radice are blog buddies. They support each other’s blogs…

    Heidi Cohen/ Heidi Cohenin Blogging- 35 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 35 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Smart content marketers include it every piece of content they publish. Incorporate content curation into new content Make curated content standout from your new content. Co-Schedule does this in every article. It keeps readers on your site longer reading related content. To this end, you need intelligent content. Co-Schedule’s Internal…

    Heidi Cohen/ Heidi Cohenin Content How To's- 46 readers -
  • Instagram Images: How to Stand Out on Instagram

    … Is your business on Instagram? Are you curious about what to post? To discover how to use images on Instagram, I interview Peg Fitzpatrick. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social…

    Michael Stelzner/ Social Media Examinerin Social How To's- 30 readers -
  • How To Get Your Content In Shape For The Summer

    … where Peg Fitzpatrick’s idea of batching content can be a big timesaver. Create a few summer templates to spiff up existing content. Make it easy to implement. The more you streamline the process, the easier it is to change. 4. Create and modify your summer content. Develop your summer themed content and enhance your existing content. Need some title…

    Heidi Cohen/ Heidi Cohenin Content How To's- 23 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … on their usefulness. Think of your Pinterest image as your magazine cover to pull prospective readers into your content. On Pinterest, photo size counts. Use images that are 1102 pixels high by 735 pixels wide. Create a pin template. This tip is straight out of the Peg Fitzpatrick playbook. (Note: She batches her pins.) The goal is to speed up…

    Heidi Cohen/ Heidi Cohenin Social- 35 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Two examples are XKCD and The Oatmeal; they get shared just because they’re wonderful. Jim Sterne of eMetrics Summit and Digital Analytics Association. He’s also author of Email Marketing; Twitter: @JimSterne 32. Asking a public relations professional to share their best example of earned media is like asking a mother who is her favorite child…

    Heidi Cohen/ Heidi Cohenin How To's- 24 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Tags: leadshare, linkedin, optimize slideshare, peg fitzpatrick, slideshare analytics, slideshare marketing, slideshare pro …

    Social Media Examiner- 32 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    … Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s…

    Social Media Examinerin Social How To's- 38 readers -
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