Peg Fitzpatrick

  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … Why Your Blog Needs A Community Say community to most bloggers and they automatically think: email list. It’s the way we’re been programmed as bloggers. Your email list is the goal. It’s your blog asset. But what I mean when I say your blog takes a community is more akin to Hillary Clinton’s statement that it takes a village to raise a child…

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
  • Content Curation Grows Up: What You Need To Know

    Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s prominence.

    Heidi Cohen/ Heidi Cohen- 34 readers -
  • Instagram Images: How to Stand Out on Instagram

    … they post multiple times per day. One of them posts 8 or 10 times per day. And they post excellent content. It takes more time to create an Instagram post. Although you can share a blog post immediately, with Instagram you have to create the image, write the text and figure out all of the things that go with it. On Facebook, people don’t post enough…

    Michael Stelzner/ Social Media Examinerin Social How To's- 24 readers -
  • How To Get Your Content In Shape For The Summer

    … where Peg Fitzpatrick’s idea of batching content can be a big timesaver. Create a few summer templates to spiff up existing content. Make it easy to implement. The more you streamline the process, the easier it is to change. 4. Create and modify your summer content. Develop your summer themed content and enhance your existing content. Need some title…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Sarah Hofstetter, 360i; Twitter: @Pezmeister1 15. Pomplamoose is one of my favorite examples of how any company can work hand in hand with community to earn trust, media and build a business. Pomplamoose is a one man-one woman creative team and band out of San Francisco. Performing a mix of album covers and original work, they earn media…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Tags: leadshare, linkedin, optimize slideshare, peg fitzpatrick, slideshare analytics, slideshare marketing, slideshare pro …

    Social Media Examiner- 27 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    … is a wonderful platform for marketing your business. Make the smart feed work for you. What do you think? How do you get your pins noticed? What tactics do you use to show up in the smart feed? Which of your pins gets the most repins? Share your thoughts and suggestions in the comments. Tweet Tags: optimize for pinterest, optimize image for pinterest, peg fitzpatrick, pin description, pin image, pinterest, pinterest smart feed, pinterest tool, promote a pin, promoted pin, rich pin …

    Social Media Examinerin Social How To's- 36 readers -
  • What Most Smart Marketers Miss About Google+

    …, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy). Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 16 readers -
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