Peg Fitzpatrick

    • Content Typography: Why Your First Impression Matters

      Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you lovingly poured into your content.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 50 Social Media Tips You Can Use Now

    50 States of Social Media To celebrate the Fourth of July, America’s birthday, we’re giving you 50 social media tips. One social media tip for each state of the union. This way you can be a bright star on social media showing your rocket’s red glare. I’m sure you’re using social media for business. That’s a no brainer.

    Heidi Cohen/ Heidi Cohen- 34 readers -
    Earlier about the same topic:
  • Blog Community: 5 Types of People Your Blog Needs

    … bloggers. Accept guest blog posts. Allow other people to contribute posts to your blog. If you do this, provide easy-to-find guest blog post guidelines. Social Media Examiner depends on guest bloggers Monday through Thursday. (Hat tip: Cindy King) Customers. Show their success stories. Ask customers to provide their photographs and videos showing how…

    Heidi Cohen/ Heidi Cohenin Blogging- 19 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Photo Credit: Influencer photo of Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan and Jay Baer courtesy of unknown photographer. Social Media Marketing World logo courtesy of http://www.socialmediaexaminer.com/smmworld/nextyear/ …

    Heidi Cohen/ Heidi Cohenin Social EMail- 21 readers -
  • Content Curation Grows Up: What You Need To Know

    … strategically depending on your resources. Peg Fitzpatrick is a master Pinterest curator. Third party curation promotion Use content aggregators like Inbound.org, Alltop and Scoop.It to curate a mix of owned and third party content. Robin Good provides an on-going selection of information on content curation via Scoop.It. As content curation grows up, it’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
  • Instagram Images: How to Stand Out on Instagram

    … Over or Word Swag (pictured). Peg also mentions a video tool called Phhhoto, which makes animated GIF videos that are perfect for Instagram. As far as scheduling is concerned, Hootsuite came out with a brand-new Instagram integration. Now, you can load images for your Instagram account into Hootsuite ahead of time. Although Hootsuite calls…

    Michael Stelzner/ Social Media Examinerin Social How To's- 23 readers -
  • How To Get Your Content In Shape For The Summer

    … where Peg Fitzpatrick’s idea of batching content can be a big timesaver. Create a few summer templates to spiff up existing content. Make it easy to implement. The more you streamline the process, the easier it is to change. 4. Create and modify your summer content. Develop your summer themed content and enhance your existing content. Need some title…

    Heidi Cohen/ Heidi Cohenin Content How To's- 18 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … on their usefulness. Think of your Pinterest image as your magazine cover to pull prospective readers into your content. On Pinterest, photo size counts. Use images that are 1102 pixels high by 735 pixels wide. Create a pin template. This tip is straight out of the Peg Fitzpatrick playbook. (Note: She batches her pins.) The goal is to speed up…

    Heidi Cohen/ Heidi Cohenin Social- 27 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … considering a purchase.” Here’s related customer trust research on influencers and media. Peg Fitzpatrick, author of The Art of Social Media; Twitter: @PegFitzpatrick 11. I’m a big fan of infographics. I especially like Neil Patel’s explanation, How To Create An Infographic That Can Generate 5,000 Visitors Per Month. Here’s an example…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … to connect with you. Maximizing your content’s effectiveness by creating SlideShare presentations is something wise social media marketers will be taking advantage of. It can be fun too. What do you think? Do you use SlideShare to gather leads? What tactics have worked best for you? Please leave your comments and questions below. Tags: leadshare, linkedin, optimize slideshare, peg fitzpatrick, slideshare analytics, slideshare marketing, slideshare pro …

    Social Media Examiner- 25 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    … is a wonderful platform for marketing your business. Make the smart feed work for you. What do you think? How do you get your pins noticed? What tactics do you use to show up in the smart feed? Which of your pins gets the most repins? Share your thoughts and suggestions in the comments. Tweet Tags: optimize for pinterest, optimize image for pinterest, peg fitzpatrick, pin description, pin image, pinterest, pinterest smart feed, pinterest tool, promote a pin, promoted pin, rich pin …

    Social Media Examinerin Social How To's- 35 readers -
  • What Most Smart Marketers Miss About Google+

    …, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy). Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 15 readers -
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