Peg Fitzpatrick

  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Blog Community: 5 Types of People Your Blog Needs

    … bloggers. Accept guest blog posts. Allow other people to contribute posts to your blog. If you do this, provide easy-to-find guest blog post guidelines. Social Media Examiner depends on guest bloggers Monday through Thursday. (Hat tip: Cindy King) Customers. Show their success stories. Ask customers to provide their photographs and videos showing how…

    Heidi Cohen/ Heidi Cohenin Blogging- 19 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • Content Curation Grows Up: What You Need To Know

    … strategically depending on your resources. Peg Fitzpatrick is a master Pinterest curator. Third party curation promotion Use content aggregators like Inbound.org, Alltop and Scoop.It to curate a mix of owned and third party content. Robin Good provides an on-going selection of information on content curation via Scoop.It. As content curation grows up, it’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Instagram Images: How to Stand Out on Instagram

    … they post multiple times per day. One of them posts 8 or 10 times per day. And they post excellent content. It takes more time to create an Instagram post. Although you can share a blog post immediately, with Instagram you have to create the image, write the text and figure out all of the things that go with it. On Facebook, people don’t post enough…

    Michael Stelzner/ Social Media Examinerin Social How To's- 22 readers -
  • How To Get Your Content In Shape For The Summer

    … for the summer. 4 Sources of summer content inspiration Start by examining the 4 key sources of summer content inspiration. Holidays. Your options include Memorial Day, Father’s Day, Graduation, Independence Day, and Labor Day. Depending on your readership, also consider Canada Day and Bastille Day. Don’t forget the fun events related to your core products…

    Heidi Cohen/ Heidi Cohenin Content How To's- 18 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …, Pinterest is where people turn to research key events in their lives and the purchases related to them. Pinners were 47% more likely to experience a major life event in the next 6 months based on Millward Brown’s active Pinterest users survey. Pinners disproportionately used Pinterest to plan for the event, especially millennials. 96% reported…

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Eric Enge, Stone Temple Consulting and author of The Art of SEO; Twitter: @stonetemple 8. I don’t have one example or earned media. Frankly, I don’t think there is one example. Earned media isn’t the latest viral video that gets millions of shares or blog posts that attract thousands of daily visitors because it ranks top for a high volume keyword…

    Heidi Cohen/ Heidi Cohenin How To's- 14 readers -
  • 4 Ways to Use SlideShare for Lead Generation

    … static presentation slides, you can also upload video—a perfect opportunity for repurposing webinars or company videos. You can even upload content that you make available only to a select audience. Just share the link with your VIP customers and they’ll have access to your exclusive content. SlideShare analytics offer insights into what’s working…

    Social Media Examiner- 25 readers -
  • How to Optimize Your Pins for the Pinterest Smart Feed

    …. For example, users will no longer see 10 Mason jar pins in a row from a pinner who went on a Pinterest binge to fill up a certain board. According to Pinterest’s blog, the “best pins” are high-quality images that are clear and relevant; have minimal text and no borders; and include great, helpful pin descriptions. Here are five things you can do to stand…

    Social Media Examinerin Social How To's- 35 readers -
  • What Most Smart Marketers Miss About Google+

    …, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy). Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 15 readers -
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