Peg Fitzpatrick

  • Tearing down the house: How to handle social media haters

    … By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my…

    {grow}in Social How To's- 19 readers -
  • Content Typography: Why Your First Impression Matters

    …-Kinkaid tests. Good typography overcomes our innate laziness when consuming information. Without it, your carefully crafted content will languish buried under more tantalizingly clad information. Usability expert Jakob Nielsen put it best: “Text is a user interface.” Your content marketing and blog posts must be legible or no one will read…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …). This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you. – Laura Kaslow Join experts and entertaining speakers such as: Guy Kawasaki (author, The Art of Social Media) Mari Smith (co-author…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 52 readers -
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