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Has our beloved (or more often, feared) Penguin come in from the cold? On September 23, 2016, after an over-two-year wait, Google finally released the much-anticipated Penguin 4.0 update. They had promised that this update would be different from all previous updates, and it’s looking like that promise was kept. Not only that, but 4.
… is able to clean up a site’s link profile, recovery from a Penguin penalty can’t happen until the next Penguin update. (At least until Penguin goes “real time” – see below.) So the frequency of updates is a matter of critical importance to penalized sites. When Is the Next Penguin Update? Of course, this is one of the most frequent questions Gary Illyes…
… Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem…