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The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t miss a single episode of Here’s Why with Mark & Eric.
… thing, old Penguin evaluated the link profile of sites as a whole, and if too many bad links were found, the entire site got a ranking penalty. For that reason, getting hit with Penguin almost always used to mean a huge traffic hit. To make matters worse for site owners hit by Penguin, updates were very infrequent, and only at the time of an update…
… is able to clean up a site’s link profile, recovery from a Penguin penalty can’t happen until the next Penguin update. (At least until Penguin goes “real time” – see below.) So the frequency of updates is a matter of critical importance to penalized sites. When Is the Next Penguin Update? Of course, this is one of the most frequent questions Gary Illyes…
… Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem…