Penelope Trunk

  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … and establish metrics. 5. Create regular videos. Jay Baer introduced a 3 minute video earlier this year. He creates a new video 3 times a week. (Notice the 3 thing going here.) The videos are posted on his blog as well as on YouTube. Additionally, he promotes them in his email newsletters. Baer records the videos on his smartphone. He also reuses…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -