Penguin 4.0

  • Case Study: A Penguin 4.0 Recovery

    … have been few recoveries from Penguin 4.0. I think it’s important to analyze those sites that recovered so we can identify what works and what will continue to work now that Penguin 4.0 is real time. Let’s start by looking at the organic traffic patterns according to SEMrush: As you can see, this is an obvious case of a Penguin recovery. Traffic…

    Search Engine Watch- 6 readers -
  • Six most important search marketing news stories of the week

    … be returning null quality scores for new and underperforming keywords in AdWords as of September 12th. However as Matt points out, if you’ve logged in to your AdWords account lately you may have noticed you still have quality score information for new and underperforming keywords. This is because Google has pushed the date back to October 10th…

    Christopher Ratcliff/ Search Engine Watchin SEO- 16 readers -
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