People-Based Marketing

  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    …, it can be extremely difficult for brands to track and understand how customers are behaving across devices. People-based marketing While we have understood for a while now that cross-device and cross-channel tracking is crucial to understanding consumer behavior, actually understanding that data has been much trickier. Data measurement today…

    Inside Facebookin How To's- 10 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 14 readers -
  • Facebook’s Atlas Helps Monteith’s ‘Follow No One’

    … New Zealand brewery DB Breweries raised a glass to digital agency PHDIQ and Facebook’s Atlas ad platform for its recent online-video campaign. DB Breweries tapped PHDIQ and Atlas for the “Follow No One” campaign for its Monteith’s brand, which ran for seven months. Measurement was a key factor in DB Breweries’ and PHDIQ’s choice of Atlas…

    David Cohen/ AllTwitterin Facebook- 11 readers -
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