People-Based Marketing

  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    …, it can be extremely difficult for brands to track and understand how customers are behaving across devices. People-based marketing While we have understood for a while now that cross-device and cross-channel tracking is crucial to understanding consumer behavior, actually understanding that data has been much trickier. Data measurement today…

    Inside Facebookin How To's- 20 readers -
  • The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 18 readers -
  • Facebook’s Atlas Helps Monteith’s ‘Follow No One’

    …, with PHDIQ head of digital planning Christophe Spencer saying in a release: We needed a partner that could measure online reach and frequency against our specific target audience. Additionally, we had to prove whether online video could be more effective than TV at building 1+ reach against our audience. Until now, we haven’t been able to measure…

    David Cohen/ AllTwitterin Facebook- 19 readers -
Get the top posts daily into your mailbox!