People-Based Marketing

  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    …, it can be extremely difficult for brands to track and understand how customers are behaving across devices. People-based marketing While we have understood for a while now that cross-device and cross-channel tracking is crucial to understanding consumer behavior, actually understanding that data has been much trickier. Data measurement today…

    Inside Facebookin How To's- 21 readers -
  • The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
Get the top posts daily into your mailbox!