People-Based Measurement

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital. As a result, we are changing reporting for mobile app ads to make them…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
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