Pepsi Refresh Project

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.In early 2012, Pepsi abandoned the Refresh Project due to declining market share and falling to third place behind Coke and Diet Coke.
Posts about Pepsi Refresh Project
  • TBWA New York CEO Rob Schwartz: ‘I’m not a manager’

    … days ago, Schwartz was global creative president for the agency. Prior to that, he was CCO in the agency’s very critical L.A. office, where he oversaw great work at the shop, including the launch of the iPad, Nissan’s electric car and the Pepsi Refresh Project. Now the network, which has undergone a major leadership transition with a new chief…

    Shareen Pathak/ Digiday- 8 readers -
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