Pepsi Refresh Project

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.In early 2012, Pepsi abandoned the Refresh Project due to declining market share and falling to third place behind Coke and Diet Coke.
Posts about Pepsi Refresh Project
  • TBWA New York CEO Rob Schwartz: ‘I’m not a manager’

    … York was so bad. I mean, I moved to L.A. when the 1992 riots started, and the riots were more preferable. Today, the city has never been better. Whatever Bloomberg did was genius. I’ve come back, and I think New York has never been better. During my kickoff speech Monday, the last slide in the presentation I gave was a Jay-Z quote. I’ve been…

    Shareen Pathak/ Digiday- 8 readers -
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