Pepsi Refresh Project

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.In early 2012, Pepsi abandoned the Refresh Project due to declining market share and falling to third place behind Coke and Diet Coke.
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