Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Per-Click
  • 6 Reasons Why You Need To Use Online Marketing

    … conversion rate is likely going to be higher when compared with other methods of advertising. And when buying pay-per-click ads, you can pinpoint exactly the people to whom you market. So if your business is geared toward married female college graduates age 30-35 living in Montreal, for example, you can market only to that demographic. It virtually…

    Brad Edwards/ Cloud Surfing Mediain Social- 5 readers -
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