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… 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the campaigns…
… just want to be “on top,” and are willing to drive the price of keywords through the roof. This is a problem if you’re a small business owner. Why? Because you simply can’t afford to compete. In 2012, for example, the average cost per click for keywords sat at $0.84. Think about that for a moment. This means that small business owners spend almost…
… to read advertisements about adult diapers, and seniors don’t have to read ones about tattoo parlours or nightclubs. These can be paid for on a per-click basis, which means you only have to pay when someone is actually interested enough in your ad to check it out. With the explosion of information on the internet, it’s become more important than…
Because I spend much of my day in AdWords — either managing or reviewing accounts, or thinking of new features we could add to our Optmyzr tool to make account management more streamlined — I’ve picked up a number of small tricks to make my life easier. Many of these are simple tricks that are not well documented, but they can save a lot of time. Here are some of my favorites.