Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Posts about Per-Click
  • 6 Reasons Why You Need To Use Online Marketing

    … to read advertisements about adult diapers, and seniors don’t have to read ones about tattoo parlours or nightclubs. These can be paid for on a per-click basis, which means you only have to pay when someone is actually interested enough in your ad to check it out. With the explosion of information on the internet, it’s become more important than…

    Brad Edwards/ Cloud Surfing Mediain Social- 6 readers -
  • 7 Hidden Features In AdWords To Make Your Life Easier

    Because I spend much of my day in AdWords — either managing or reviewing accounts, or thinking of new features we could add to our Optmyzr tool to make account management more streamlined — I’ve picked up a number of small tricks to make my life easier. Many of these are simple tricks that are not well documented, but they can save a lot of time. Here are some of my favorites.

    Frederick Vallaeys/ Search Engine Land- 24 readers -