Perception Vs Reality

  • 5 Misperceptions of Marketing and the Reality

    … that Highspot provides in their infographic: The Highspot sales enablement platform connects sales teams to the most relevant content for each situation, provides flexible ways to present content to customers, and delivers real-time visibility into whether customers find the content engaging. Advanced analytics provides actionable insights so pitches and content can be optimized. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 5 readers -