Percolate

  • Are We Really Headed Toward a World Without Ads?

    … traditional media models. Vice remains hot (it has a $4 billion valuation based on investments from Disney and others), and in March, Smith was named Cannes Lions Media Person of the Year, so the media industry keeps listening to him. But is a “world without ads”—or, rather, a world in which traditional ads have been replaced by branded content—really…

    AllTwitterin Social YouTube- 14 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
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