• Are We Really Headed Toward a World Without Ads?

    … our collective destiny? A reality check: Content marketing makes sense for some—but not all—brands Ask people to name a company that’s had great success making branded content a cornerstone of its marketing, and Red Bull is likely to be their top answer. And for good reason: The brand has been so successful at creating sports content that it’s been…

    AllTwitterin Social YouTube- 11 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 18 readers -
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