Percolate

    • Pushing the Limits of Advertising With Paid Social, Mobile and Video

      Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

      AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Are We Really Headed Toward a World Without Ads?

    …, marketers have to be skilled at, essentially, marketing their marketing. Producing great content is, itself, difficult For a 2015 report titled “The Future of Content,” The Content Council and Advertising Age conducted a survey of marketer and agency executives and led with the question, “What do you see as the biggest challenges of content…

    AllTwitterin Social YouTube- 12 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … on content marketing. Through content, it appears we’ve been able to punch above our weight in this group, greatly outpacing our better-funded competitors and surpassing or matching the brand affinity associated with storied editorial brands like The New York Times and Condé Nast. The key to raising performance on brand affinity KPIs is getting…

    The Content Strategistin EMail Content- 21 readers -
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