Percolate

  • Are We Really Headed Toward a World Without Ads?

    … The future of media, if you believe Shane Smith, is destined to be increasingly free of traditional advertising—and, therefore, much more about branded content. “Young people have grown up with ad-free content,” the Vice Media co-founder and CEO said in a recent conversation with Unilever marketing and communications chief Keith Weed, “and so…

    AllTwitterin Social YouTube- 13 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … more likely to purchase software and services from our competitors. On a scale of 1–10, how likely are you to recommend Contently to a friend or colleague? This question is meant to calculate your brand’s net promoter score (NPS). It’s a simple calculation that factors in the number of users who are promoters (9–10 rating) versus detractors (0–6…

    The Content Strategistin EMail Content- 21 readers -
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