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We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google.
… in this case is called retargeting. This means that, after they visit one location on the web, you can retarget the same person in another location. This is why, when you’ve visited an online store, you might see ads for that same store all over the place for a few days! Perfect Audience is an excellent tool for retargeting on Facebook. You can…
… Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social…
… What if you could "retarget" the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve retargeting platform, Perfect Audience, has begun testing this concept with roughly 100 of its customers. The company's new service, Perfect Audience Connect, offers gives advertisers a way to connect with other…