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Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes 10 things you probably didn’t know you could do with Twitter search, a study that reveals that 79 percent of smartphone-owning moms use social media, how social media is the number one promotional tool for small businesses, a look at how marketers are spending on social for the holiday season.
…. Hashtags will keep the conversation centred around your event (tweets with 1-2 hashtags receive twice as much engagement as those without). Post-event, follow-up with a survey and keep in touch with attendees via email marketing. This visual from Formstack looks at the anatomy of a perfect event. (Source: Formstack.) …
… the event." Garner enthusiasm for your event by sending email teasers and confirmation emails with important information about the event. During the event, you can keep attendees engaged by using live streams, check-in apps, online forms, and social media. Get more details about creating the perfect event by checking out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski …