Performance Analysis

  • Facebook Ad Account Import: Onboarding at the Click of a Button

    …One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very…

    Jeffrey Vocell/ Nanigansin Social- 2 readers -
  • 4 Insider Tricks For Leveraging Performance Analysis

    …Once Nanigans clients are comfortable using our software, they tend to spend a lot of time using our business intelligence tool, Performance Analysis. In fact, over 50% of all client events within Ad Engine occur there, between analyzing overall campaigns, setting up targeting and creative, to optimizing ad campaigns at scale. While most Performance Analysis enthusiasts are familiar with commonly used features and use cases, we thought it might be helpful to highlight some lesser known tips and tricks. Trick […]…

    Nanigansin Social- 9 readers -
  • Excel Gets Real-time With Performance Analysis

    While Excel remains the number one analytics tool in digital advertising today, it was never designed for managing ad campaigns. No one rides a motorcycle at the Grand Prix – why continue to use outdated tools to analyze your ad campaigns? ...

    Nanigans- 16 readers -
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