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… Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying…
… that are able to pull information from a users carrier, meaning that they do not have to fill in any information and only have to click submit. As you might guess, these types of offers tend to convert very well. Another interesting trend we have seen is the creative use of APKs that do not force users to go to the Google Play store to complete…
… New Release Raises the Bar for Enterprise Performance-based Marketing Technology Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks…
In an effort to better compete with Google, the Web’s premier ad server, Facebook re-launched Atlas yesterday. It’s expected to be a game-changer for the social network, keeping in step with the company’s cross-platform goals. Several industry experts have recently weighed in on Atlas and what it means for social advertising moving forward.