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… Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying…
… affiliate landscape is frequently shifting and expanding. What’s Matomy’s added value when it comes to helping their mobile media buyers negotiate all of theses ongoing changes? Ori Weissberg: Expertise. As a performance-based marketing company, we have made a point of developing a dedicated team of experts in the mobile affiliate ecosystem. These…
New Release Raises the Bar for Enterprise Performance-based Marketing Technology Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks.
… In an effort to better compete with Google, the Web’s premier ad server, Facebook re-launched Atlas yesterday. It’s expected to be a game-changer for the social network, keeping in step with the company’s cross-platform goals. Several industry experts have recently weighed in on Atlas and what it means for social advertising moving forward…