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… Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying…
Posted on 07 October 2014. Mobile phones are nothing new. Nor are smartphones, the mobile web or apps. Since the introduction of android, iOS and their respective app stores, people have been changing the way they access information. What is new, however, is the rate at which these technologies are growing and at which they are being used by broad segments of the population ...
New Release Raises the Bar for Enterprise Performance-based Marketing Technology Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks.
… the industry-wide problem of how to accurately measure and attribute users’ long and winding path toward conversion. As a performance-based marketing company, we at Matomy are happy to see Facebook continue to make improvements like those it has made with Atlas to its ad solution. Advertisers are increasingly seeking more advanced targeting options…