Performance Fee Model

  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 14 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … at last-click attribution and have discerned that not every sale is a “good sale.” They’re also seeing that affiliates are bumping into other forms of paid marketing, resulting in the retailer paying out multiple channels for the same sale. Today, brands want to be able to better measure performance across all channels, gain a holistic view…

    Acceleration Partnersin Affiliate- 16 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … to do if they want to continue meeting the needs of the market. Ongoing Challenges I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling…

    Acceleration Partners- 10 readers -
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