Performance Marketing

    • Pinterest Adds Search Advertising

      PACEDm.com Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their own board.

      Performance Marketing Insiderin Affiliate Social- 12 readers -
  • 5 Mistakes New Affiliate Marketers Make

    … As a new affiliate marketer, performance marketing can seem daunting. It’s an industry that is ever evolving, which can make it challenging for any brand marketer to know the best way to start and scale an affiliate program. To make things a little easier, we asked five affiliate managers at Acceleration Partners to share the top mistakes…

    Acceleration Partnersin Affiliate- 17 readers -
  • Quick Guide to 4 Affiliate Marketing Trends Ready for Lift Off in 2017

    … We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond. We’ve outlined…

    Acceleration Partnersin Affiliate- 18 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    … More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events. As the industry grows, the lines…

    Acceleration Partnersin Affiliate Mobile- 31 readers -
  • Agencies Losing Trust with Bad Billing and Kickbacks

    … Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 13 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing…

    Nanigansin Social- 24 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … at last-click attribution and have discerned that not every sale is a “good sale.” They’re also seeing that affiliates are bumping into other forms of paid marketing, resulting in the retailer paying out multiple channels for the same sale. Today, brands want to be able to better measure performance across all channels, gain a holistic view…

    Acceleration Partnersin Affiliate- 12 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … to do if they want to continue meeting the needs of the market. Ongoing Challenges I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling…

    Acceleration Partners- 10 readers -
  • Lets Call Influencer Marketing What It Really Is

    … Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities…

    Acceleration Partnersin Affiliate SEO- 17 readers -
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