Performance Marketing

  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 7 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that appears directly below an ad’s image or video. The new format also moves the CTA text (like Shop Now or Install Now) to the left-hand side, where…

    Nanigansin Social- 10 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … at last-click attribution and have discerned that not every sale is a “good sale.” They’re also seeing that affiliates are bumping into other forms of paid marketing, resulting in the retailer paying out multiple channels for the same sale. Today, brands want to be able to better measure performance across all channels, gain a holistic view…

    Acceleration Partnersin Affiliate- 8 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … to do if they want to continue meeting the needs of the market. Ongoing Challenges I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling…

    Acceleration Partners- 5 readers -
  • Lets Call Influencer Marketing What It Really Is

    … and bloggers up front for exposure, as long as the brands can dictate how their products talked about. The influencer typically receives a flat fee to create infomercial-style content about the company’s offerings. He or she might also receive free products in exchange for the endorsement. Performance-Driven Influencer Marketing Performance-driven…

    Acceleration Partnersin Affiliate SEO- 7 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 12 readers -
  • Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

    … the needs of in-house advertisers, and has witnessed first-hand the rapid growth of the in-house advertising market. “Our customers have proven the enhanced profitability and competitive advantages that are the direct result of building in-house advertising teams and competencies,” said Ric Calvillo, co-founder and CEO of Nanigans. “Marketing executives…

    Nanigansin SaaS- 13 readers -
  • Profile of a Growth Marketer: Stephen Zanette, Adidas Group

    … Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing. Reebok is a global brand with roots in personal fitness. The company creates and markets sports and lifestyle products that reflect creativity and challenging the status quo. Reebok is on a mission to change how people perceive…

    Acceleration Partnersin Affiliate- 13 readers -
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