Performance Marketing

    • Learnings, Luck and Longshots from Affiliate Summit West 2018

      We’ve all heard the saying. “What happens in Vegas stays in Vegas.” Well friends, I’m about to break protocol and share some revealing, thrilling, edgy and even downright shocking dealings that went on during my recent trip to Las Vegas. I had many “first-time” experiences. For example, it was my first time travelling to Las Vegas with a few of my fellow AP colleagues and it ...

      Acceleration Partnersin Affiliate- 11 readers -
  • Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel.

    Nanigans- 16 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial…

    Nanigansin Retargeting- 9 readers -
  • Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

    …. But when reports show that 78 percent of brand marketers are worried about being able to accurately measure the return on their influencer marketing investments, you know something’s off. The problem is, many marketers are doing influencer marketing wrong. Because influencer marketing is all about performance, a hybrid model of paying a flat fee upon…

    Acceleration Partners- 11 readers -
  • New Podcast Episode! Performance-Driven Influencer Marketing

    …, engaging them, and effectively communicating with them during a campaign. On this episode, Alison Chew, the Director of Partners and Innovation here at Acceleration Partners, addresses these challenges and brings to light new, innovative solutions that leading companies are implementing. Listen to the episode here. The post New Podcast Episode! Performance-Driven Influencer Marketing appeared first on Acceleration Partners. …

    Acceleration Partners- 12 readers -
  • AP Nominated for Industry Choice of Agency – Please Vote for Us!

    … We’re excited to announce that Acceleration Partners has been nominated and shortlisted for Industry Choice of Agency for the 2017 International Performance Marketing Awards! This illustrious ceremony rewards the best and the brightest in the affiliate and performance marketing industry for their work in driving the industry forward across…

    Acceleration Partnersin Affiliate- 23 readers -
  • Pinterest Adds Search Advertising

    … Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest…

    Performance Marketing Insiderin Affiliate Social- 33 readers -
  • 5 Mistakes New Affiliate Marketers Make

    … As a new affiliate marketer, performance marketing can seem daunting. It’s an industry that is ever evolving, which can make it challenging for any brand marketer to know the best way to start and scale an affiliate program. To make things a little easier, we asked five affiliate managers at Acceleration Partners to share the top mistakes…

    Acceleration Partnersin Affiliate- 21 readers -
  • Quick Guide to 4 Affiliate Marketing Trends Ready for Lift Off in 2017

    … We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond. We’ve outlined…

    Acceleration Partnersin Affiliate- 25 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    … More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events. As the industry grows, the lines…

    Acceleration Partnersin Affiliate Mobile- 39 readers -
  • Agencies Losing Trust with Bad Billing and Kickbacks

    … Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 14 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that appears directly below an ad’s image or video. The new format also moves the CTA text (like Shop Now or Install Now) to the left-hand side, where…

    Nanigansin Social- 31 readers -
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