Performance Marketing

    • High Dollar Learnings from Affiliate Summit West 2017

      More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events.

      Acceleration Partnersin Affiliate Mobile- 14 readers -
  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … This article was originally published in PerformanceIn. Over the last few weeks we’ve looked at the history of the network performance fee model, why it’s problematic to advertisers and five trends that are quickly leading this model down the path of extinction. In this third and final post, we’ll look ahead and see what the future is likely…

    Acceleration Partnersin Affiliate- 10 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing…

    Nanigansin Social- 13 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring…

    Acceleration Partnersin Affiliate- 10 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … This article was originally published in PerformanceIn. In this article, Acceleration Partners’ founder and managing director, Robert Glazer, argues that, for networks to remain relevant and competitive, they will need to embrace significant changes to their performance fee model. Due to the extensive and in-depth insights offered…

    Acceleration Partners- 9 readers -
  • Lets Call Influencer Marketing What It Really Is

    … and bloggers up front for exposure, as long as the brands can dictate how their products talked about. The influencer typically receives a flat fee to create infomercial-style content about the company’s offerings. He or she might also receive free products in exchange for the endorsement. Performance-Driven Influencer Marketing Performance-driven…

    Acceleration Partnersin Affiliate SEO- 10 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 13 readers -
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