Performance Marketing

  • High Dollar Learnings from Affiliate Summit West 2017

    …, and shopping networks. Finding the right DSP to plug into these tools successfully is critical. Additionally, the APAC market places a high value on face-time to form meaningful relationships. Plan on traveling and setting up face-to-face meetings if you want to start off on the right foot with your new APAC partners. Sophisticated Attribution Models…

    Acceleration Partnersin Affiliate Mobile- 20 readers -
  • Agencies Losing Trust with Bad Billing and Kickbacks

    … Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 12 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing…

    Nanigansin Social- 15 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring…

    Acceleration Partnersin Affiliate- 11 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … to do if they want to continue meeting the needs of the market. Ongoing Challenges I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling…

    Acceleration Partners- 10 readers -
  • Lets Call Influencer Marketing What It Really Is

    … and bloggers up front for exposure, as long as the brands can dictate how their products talked about. The influencer typically receives a flat fee to create infomercial-style content about the company’s offerings. He or she might also receive free products in exchange for the endorsement. Performance-Driven Influencer Marketing Performance-driven…

    Acceleration Partnersin Affiliate SEO- 12 readers -
  • Top 10 Things to Look for in a Performance Marketing Agency

    … Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency…

    Acceleration Partnersin SEO- 14 readers -
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