Performance Marketing

    • AP Nominated for Industry Choice of Agency – Please Vote for Us!

      We’re excited to announce that Acceleration Partners has been nominated and shortlisted for Industry Choice of Agency for the 2017 International Performance Marketing Awards! This illustrious ceremony rewards the best and the brightest in the affiliate and performance marketing industry for their work in driving the industry forward across the globe.

      Acceleration Partnersin Affiliate- 19 readers -
    • New Podcast Episode! Performance-Driven Influencer Marketing

      By now, most marketers know what Influencer Marketing is. What they don’t know – or struggle to figure out – is how to cost-effectively track and measuring results—especially bottom on funnel metrics such as engagement, click through rate and impressions. In addition, most brands struggle with identifying the right influencers for their brand, engaging them, and eff ...

      Acceleration Partners- 8 readers -
  • Pinterest Adds Search Advertising

    … followers. Join Affiliate networks like Admitad and enjoy the advertising on Pinterest with full ease. Pinterest’s search has been built from the ground up to process visual search, with algorithms built to scan and understand what’s in an image. Akkerman says that nicely positions Pinterest for mobile-first search budgets. To learn more about Pinterest Adds Search Advertising, follow this link business.pinterest.com Brought to you by Pace Lattin …

    Performance Marketing Insiderin Affiliate Social- 27 readers -
  • 5 Mistakes New Affiliate Marketers Make

    … As a new affiliate marketer, performance marketing can seem daunting. It’s an industry that is ever evolving, which can make it challenging for any brand marketer to know the best way to start and scale an affiliate program. To make things a little easier, we asked five affiliate managers at Acceleration Partners to share the top mistakes…

    Acceleration Partnersin Affiliate- 20 readers -
  • Quick Guide to 4 Affiliate Marketing Trends Ready for Lift Off in 2017

    … We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond. We’ve outlined…

    Acceleration Partnersin Affiliate- 20 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    … More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events. As the industry grows, the lines…

    Acceleration Partnersin Affiliate Mobile- 37 readers -
  • Why the Performance Fee Model Is On Its Way To Extinction – Part 3

    … to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future Gazing Here’s what I see when I look at the future of performance marketing fee-structures: Continued decoupling of pricing for technology, publisher development and client services. More fee-for-service relationships…

    Acceleration Partnersin Affiliate- 14 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing…

    Nanigansin Social- 27 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring…

    Acceleration Partnersin Affiliate- 16 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 1

    … to do if they want to continue meeting the needs of the market. Ongoing Challenges I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling…

    Acceleration Partners- 10 readers -
  • Lets Call Influencer Marketing What It Really Is

    Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities.

    Acceleration Partners- 19 readers -
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