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Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair.
… selecting the right agency for your business? When seeking a performance marketing agency to partner with, here are a few things to look for: Expertise – Whether affiliate marketing, SEO or paid advertising, companies often rely on agencies to help them with complex programs or tightly defined, time-sensitive projects. To meet client…
… to enhance its e-commerce initiatives. Performance marketing campaigns are highly targeted and the marketing fee is paid only after a consumer takes an action through a click or purchase, providing retailers with real-time data that helps them drive ROI. Who Should I Hire? Because many retail businesses are unfamiliar with the practice and must rely…