Performance Metrics

    • Why Performance Data Isn’t Enough

      Readers of a certain age may remember a ’90s commercial for a product called Hair Club for Men, featuring a gentleman who proclaimed “I’m not only the president, I’m also a client.” For lack of a better metaphor, that’s basically how I’d sum up my role at Contently. Not only am I tasked with convincing marketers that our software will solve their content marketing problems, I a ...

      Sam Slaughter/ The Content Strategist- 19 readers -
  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    …, assign a value to each goal tracked. Activate goal conversion funnels for each one measured. Monitor performance by source, campaign, ad, keyword, and any other dimension. Within AdWords, Ad Center, or other Accounts, make sure that conversion tracking is on and operating properly. Routinely analyze performance metrics, not only within your…

    Marketing Technology Blogin Paid Search- 2 readers -
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