Performance Metrics

  • Why Performance Data Isn’t Enough

    … for individual prospects. Marketers who only look at performance metrics are going to fall behind. I’m not the first person to advocate for more marketing data. We’re at the point where marketers could drown in a sea of stats if they try to analyze all of the information out there. What I’m really talking about is using technology to ensure all…

    Sam Slaughter/ The Content Strategist- 28 readers -
  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    … initiatives as the villain. Your online campaigns can hit their targets… but still fail because of poor execution on the back-end. Here are 10 Steps to Winning Conversions with Paid Search Make sure that you have an analytics solution in place (and use it). Enable goal tracking (also known as ecommerce tracking). If you are only tracking goals…

    Marketing Technology Blogin Paid Search- 5 readers -