Performance Metrics

  • Why Performance Data Isn’t Enough

    … for individual prospects. Marketers who only look at performance metrics are going to fall behind. I’m not the first person to advocate for more marketing data. We’re at the point where marketers could drown in a sea of stats if they try to analyze all of the information out there. What I’m really talking about is using technology to ensure all…

    Sam Slaughter/ The Content Strategist- 28 readers -
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