Performance Metrics

  • Why Performance Data Isn’t Enough

    … their content marketing problems, I also use our product to solve our own problems. As Contently’s VP of content, that means I’m not only interested in measuring the effectiveness of our content, but also tracking the efficiency of our teams as they complete different projects within our technology platform. It’s been a differentiator for me as a boss…

    Sam Slaughter/ The Content Strategist- 25 readers -
  • Paid Search: 10 Steps to Winning Pay Per Click Conversions

    … form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid search budgets. Not only did they result in direct lost revenue, they also frustrated prospects who will probably never return. When website sales or leads do not materialize, companies will often point to their online marketing…

    Marketing Technology Blogin Paid Search- 4 readers -
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