• What Local Consumers Really Want From a Loyalty Program

    … and discounted retail items. Less cost-conscious consumers want to feel appreciated, and this is where VIP status or levels like gold, silver, platinum can help. All consumers like to be thanked for their business.” (Sunil Saha, Perkville) 5. A way to leave feedback “Consumers aren’t looking for blanket discounts. They want to feel special. One of the most…

    Stephanie Miles/ Street Fight- 11 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    …. Our customers promote these limited-time holiday offers on their website, newsletters, social media pages, etc. for maximum exposure.” (Marty Regan, Perkville) 5. Be strategic with consumer targeting. “Merchants should target those consumers who have the highest probability to become loyal. People going through life changes, such as moving…

    Stephanie Miles/ Street Fight- 12 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … POS tools like Shopify, LightSpeed, and Square — there are many more — encourage members to give email addresses so they can receive purchase receipts, warranties, contracts, etc. In this case the ‘ask’ is matter-of-fact: this is how you can get the docs you need.” (Sunil Saha, Perkville) 4. Integrate tools into an email management system. “One…

    Stephanie Miles/ Street Fightin EMail- 10 readers -