Permission-Based Marketing

  • Everything You Need to Know About Permission-based Email Marketing

    … Permission-based email marketing is the foundation of every successful email marketing strategy. So, what exactly is permission-based email marketing? It begins with making sure you are getting permission before adding new contacts to your email list. Asking for permission shows your audience that you respect their privacy. It also ensures…

    Constant Contactin EMail- 12 readers -
  • Never Share Your Email List

    … Did you know that 57 percent of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer relationships, and ruin the trust that you’ve worked so hard to build…

    Constant Contactin EMail- 11 readers -
  • Why You Should Only Send Email to People You Know

    … Did you know that 91 percent of U.S. adults like to receive promotional emails from companies they do business with? People open email from people that they know. And they delete, or mark as spam, email from people that they don’t recognize. This is why it’s critical that you always ask for permission before adding a new contact to your email…

    Constant Contactin EMail- 8 readers -
  • How Purchased Email Lists Can Destroy Your Email Marketing

    … On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time to grow your list on your own. If someone else is going to do the hard…

    Ryan Pinkham/ Constant Contactin EMail How To's- 16 readers -
  • The Canadian Anti-Spam Legislation (CASL): A Year in Review

    … This month marks the one year anniversary of the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL is meant to protect electronic commerce in Canada by deterring damaging and deceptive forms of spam, such as: identity theft, phishing, and spyware. When it comes to email marketing, CASL requires all businesses…

    Ryan Pinkham/ Constant Contactin EMail- 18 readers -
  • What is CASL?

    … implied consent a contact must take a business action with you at least once every two years. Express consent is obtained when you explicitly ask your potential contacts for permission to send them email, and they agree. Once you obtain express consent, it is good forever or until someone opts out. If you use the Constant Contact website sign-up…

    Ryan Pinkham/ Constant Contactin EMail- 9 readers -