Permission Marketing

Permission marketing is a term popularized by Seth Godin (but found earlier )used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers. It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.
Posts about Permission Marketing
  • WTF is missed-call marketing?

    … a number and hang up to be rewarded with cricket scores and phone calls with music and talk shows, as well as ads for Unilever products. At the time, Priya Nair, vp at Hindustan Unilever, told ad magazine Afaqs that it was a way to augment media reach in places where brands “have no media option.” Unilever was able to see where the most calls were…

    Shareen Pathak/ Digidayin Social Twitter- 17 readers -
  • 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%

    … responsive web design. Brian Klais of Pure Oxygen Labs did a similar analysis in 2013 with the Fortune 100, and found that only 11% of them are responsive. That number has likely increased in two years, given the rate at which webmasters have been adopting responsive web design. The Akamai study suggests the move to responsive sites is happening…

    Bryson Meunier/ Marketing Land- 32 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    …. But earn even more by booking now with Super Early Bird rates before they expire! See the agenda & learn more about the show. About The Author Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing. (Some images used under license from Shutterstock.com.)…

    Bryson Meunier/ Marketing Landin SEO Google- 21 readers -
  • The 12 Best Content Marketing Blogs of 2014

    … companies like KISSmetrics. Popular posts: “How I Reached 100,000 Visitors with These 7 Rules,” “How to Structure a Perfect LinkedIn Profile.” Seth Godin Entrepreneur and bestselling author Seth Godin coined and developed the term “permission marketing.” Each day on his blog, he shares his insight on marketing, business, creativity, and the way ideas…

    Yael Grauer/ The Content Strategistin SEO EMail Content- 17 readers -
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