Permission Marketing

Permission marketing is a term popularized by Seth Godin (but found earlier )used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers. It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.
Posts about Permission Marketing
  • WTF is missed-call marketing?

    … Twitter’s acquisition of India-based Zipdial has got a lot of people scratching their heads. What, exactly, the company does is a mystery to many. While it may describe itself as a “marketing and engagement service,” what Zipdial does best is known as missed-call marketing. An obscure mobile offshoot of permission marketing, missed-call…

    Shareen Pathak/ Digidayin Social Twitter- 15 readers -
    Earlier about the same topic:
  • 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%

    … Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing. (Some images used under license from…

    Bryson Meunier/ Marketing Land- 26 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    … solely on Google, as Bing has the same problem: And this isn’t even just to pick on search engines, as many of the SEO tools I use every day are not only not mobile-friendly, but are nearly impossible to use away from a desktop. BrightEdge has a lot of great data, but you can’t really see any of it on a smartphone without more than a little effort…

    Bryson Meunier/ Marketing Landin SEO Google- 16 readers -
  • The 12 Best Content Marketing Blogs of 2014

    … companies like KISSmetrics. Popular posts: “How I Reached 100,000 Visitors with These 7 Rules,” “How to Structure a Perfect LinkedIn Profile.” Seth Godin Entrepreneur and bestselling author Seth Godin coined and developed the term “permission marketing.” Each day on his blog, he shares his insight on marketing, business, creativity, and the way ideas…

    Yael Grauer/ The Content Strategistin SEO EMail Content- 16 readers -
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