Permission Marketing

Permission marketing is a term popularized by Seth Godin (but found earlier )used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers. It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.
Posts about Permission Marketing
  • How Do You Use Gated Content Without Pissing People Off?

    Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers. While trading a downloadable white paper in exchange for someone’s email address is one of the most tried and true strategies in the B2B marketing playbook, there remains a fear that employing this tactic could dissuade would-be reader ...

    The Content Strategist- 21 readers -
  • WTF is missed-call marketing?

    … Twitter’s acquisition of India-based Zipdial has got a lot of people scratching their heads. What, exactly, the company does is a mystery to many. While it may describe itself as a “marketing and engagement service,” what Zipdial does best is known as missed-call marketing. An obscure mobile offshoot of permission marketing, missed-call…

    Shareen Pathak/ Digidayin Social Twitter- 19 readers -
  • 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%

    … Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing. (Some images used under license from Shutterstock.com.)…

    Bryson Meunier/ Marketing Land- 39 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    … Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there; I think Google Webmaster Tools needs an app, or at least a mobile friendly site — Joe Rega (@JoeRega) December 16, 2014 Google has been talking to webmasters for years about the importance of mobile…

    Bryson Meunier/ Marketing Landin SEO Google- 24 readers -
  • The 12 Best Content Marketing Blogs of 2014

    … Institute is known for its leadership in the industry, and its blog is no exception. If you’re looking for content marketing best practices, up-to-date research and reports, nitty-gritty how-to posts, and content that’ll help move the industry forward, look no further than the CMI blog. Popular posts: “How to Know What Content Drives Traffic,” “Why…

    Yael Grauer/ The Content Strategistin SEO EMail Content- 20 readers -
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